Guest writer David Samuel takes a look at the ongoing changes in viewing habits.
In a nation renowned for its couch potatoes, you would expect TV’s in U.S. households to be more popular than ever with the plethora of recent technology advancements including HD TVs & 3D TVs. However, for the first time since 1992 U.S. households’ containing a television has declined by over 2%. While the decline is small, the shift in power is immense.
This change can be explained by the explosion of high-speed internet – from 2007 to 2009 broadband internet connections across American households increased by nearly two thirds; this is the most recently available data.
In January 2010, the Consumer Electronics Association (CE) revealed that sales of televisions fell by 1%, while sales of internet-enabled televisions increased by a monstrous 150%. Households across the globe with broadband internet connection are progressively turning to the internet as their principal media portal.
It’s estimated that in 2011 internet TV’s as well as 3D TV sales will grow by over 60% in the U.S due to increased content from videos games, TV events, Blu-ray films and HD sporting events. Other electrical equipment, such as high definition audio units, is also increasing in popularity due to this demand.
The internet generation is no longer buying traditional televisions and are instead opting to stream media over the internet. In the future more households will have a mission control like layout, where both the TV and internet will be consumed. But, what will this cocktail media viewing unit be called? I quite like Media Viewing Device (MVD) – that’s my call – what’s yours?
David Samuel is an electronic media consultant, with over 13 years’ involvement with some of the leading electronic retailers. David’s awareness and market intelligence make him one of the best equipped experts around. While specializing in HD TVs, David’s knowledge covers a wider spectrum of consumer electronics.
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