Guest writer Ben Johnson (no, not Ben Johnson – Shakespeare’s contemporary), but UK based regular contributor Ben Johnson, takes a look at how Cruise lines have managed to not only meet the technology needs of their guests, but have taken the lead in technology adoption.
Quite often large companies don’t always embrace technological advances, happy with the status-quo these innovations are simply ignored or put on hold until several business case studies later. One industry bucking this trend is the cruise industry, due to the ultra-competitive nature of the industry cruise liners are constantly trying to “out do” one another.
While the destinations visited will continue to be the biggest draw, many cruise goers simply don’t want to leave behind their technology filled life’s behind, after all technology really does make life easier as the examples below demonstrate:
- No longer do you have to worry about missing the latest 3D movie release, cruise ship operators including Royal Caribbean Cruises have updated their onboard cinemas to include the latest 3D experience.
- The most technology filled gyms in the world can be found be found onboard cruise ships. Carnival Cruises makes working out a joy with its floor to ceiling windows facing the sea creating an atmosphere of tranquility.
- Apple lovers and technology buffs in general will love Celebrity Cruises who now offer computer classes as well as the chance to buy the latest products from the onboard Apple store.
- Royal Caribbean recently installed solar panels to its Allure of the Seas cruise ship, which will help create a whopping 111,108kWh annually for the ships shopping area.
- Once again Royal Caribbean is leading the way in technology innovation this time in the shape of facial recognition. When you check in to the Oasis of the Seas, a crew member shoots a photo, which is sent to the ship and linked with passenger’s room key. That picture is not only used for security purposes but when the onboard photographer takes your photo this is then automatically assigned to you.
- Onboard the Royal Caribbean you will never have to wait in a queue to get your food, shape recognition cameras are used to analyze foot traffic and this information is sent in real-time to the 300 interactive boards dotted around the ship.
- The world’s largest cruise ship is Royal Caribbean International’s, Allure of the Seas, a gigantic 1,187ft capable of carrying over 6,000 passengers. The size of the ship can be daunting for many especially for those with children, to put parents mind at ease Royal Caribbean have recently developed an application which can track kids as well as plan onboard activities.
The cruise industry is innovating at a phenomenal rate, what innovation would you like to see next within the tourism industry?
Guest writer Ben Johnson is a freelance travel writer and cruise enthusiast. While specializing in luxury cruises and maritime law, Ben’s knowledge covers a wider spectrum of consumer tourism.
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