Tag Archives: targeted attack spam

Spammers Trigger Your Behavior By Using Just The Right Words

Spam is not just spam – there’s plain old sales spam; malware spam; phishing spam; targeted attack spam …….

As I write this, I can’t help but remember Bubba, in the movie Forrest Gump, describing shrimp – “There’s shrimp-kabobs, shrimp creole, shrimp gumbo. Pan fried, deep fried, stir-fried. There’s pineapple shrimp, lemon shrimp, coconut shrimp, pepper shrimp, shrimp soup, shrimp stew, shrimp salad, shrimp burger, shrimp sandwich ………” Spam is kind of like Bubba’s shrimp – you can do a lot with spam.

While spam may often appear to be a chaotic mess – don’t believe it. Spammers are smart – very smart. Spam, at its core is a form of advertising; advertising that works.

Words, in good advertising, pack a punch. And, spammers are increasingly relying on “power words” which pack a punch. Power words designed to impact, to provide impetus for action,  and not surprisingly, to engage your subconscious.

Symantec Hosted Services security experts, have detected patterns in spam word usage; identifying the most commonly used words in specific types of spam, as the following graphics illustrate..

Sales spam word usage.

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Malware word usage.

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Phishing word usage.

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Targeted attack word usage.

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For additional information on this issue, read Symantec’s Mathew Nisbet’s Blog post here. Reading this type of article is certainly educational, and can be a major step in expanding that sense of threat awareness that active Internet users’ require.

About Message Labs Intelligence:

Symantec’s Message Labs Intelligence is a respected source of data and analysis for messaging security issues, trends and statistics. MessageLabs Intelligence provides a range of information on global security threats based on live data feeds from our control towers around the world scanning billions of messages each week.

About Symantec:

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world.  Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available here.

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Filed under cybercrime, Don't Get Scammed, Don't Get Hacked, internet scams, MessageLabs, spam, Symantec, Windows Tips and Tools