If you use Gmail, then you know that it can be difficult to ignore the mass of Ads which Google salts into your Inbox pane. I hear from many Gmail users that they find these Ads both annoying, and distracting. On the other hand, it’s fair to say, that there are those who find the Ads provide useful links and products.
There are a number of ways to stop these Ads from running, if you find them annoying. If you’re a Firefox user install the WebMail Ad Blocker add-on. Or, if you’re a Chrome user install the Chrome extension – Hide Gmail Ads. Instead of the Ads, you will be left with white space.
Rather than simply letting the white space sit there uselessly, you can put it to work. Rapportive, a Browser plugin which is compatible with Firefox, Safari, and Chrome, replaces Google’s Ads with available information on the sender and the email address, which can include – who they are, where they’re located, what they do, and any additional information which is available from social network sites.
It wouldn’t be reasonable (given privacy considerations), to show Rapportive at work using a contact as an example, so I’ve used a test email to myself to illustrate.
While Rapportive may not be for everyone, for socially active users I see it as a worthwhile “keep in touch” tool, since it keys in on social networks. At a personal level, since I receive quite a number of emails from technology companies every day, I’ve found the information Rapportive provides, very helpful.
I now have much more information regarding the company, and company contact person, than I had access to previously, which allows contact on a more personal level – always a good thing in business.
Operating Systems: Windows XP, Vista, Win 7.
Requirements: Gmail account; Firefox, Safari, Mailplane, Chrome.
Download at: Rapportive
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