Tag Archives: pop-up

Microsoft Using Windows Update To Market IE 9

This morning, Mary-Jo Foley’s – All About Microsoft column reported that Microsoft is pushing out IE 9, via Windows Update, months ahead of schedule.

Mary-Jo went on to say “Some users were none too happy about this, given they had been expecting Microsoft to push the update to them — and their users (if they are administrators for larger networks) — for a couple more months.”

Curious, I opened my Windows Update applet and sure enough, there it was – marked as “Important”.


My first though was neutral – it’s understandable that Microsoft is being  aggressive in IE 9 product placement. Particularly, when Firefox’s unprecedented and record setting downloads continue to impress. Since I’m not an IE user, I simply removed the update notice.

Later in the morning while cruising on my home page, up popped the following – despite the fact I have pop-ups blocked automatically in Firefox 4, which, all things considered, does less than an adequate job.


This time my first thought was not neutral – it annoyed me that MSN overrode my Browser settings, and interrupted my session, to market a Microsoft specific product.

I’m well aware that Browsers hand off volumes of information to responding web sites, but I have an aversion to being reminded of that fact in this way.

I have no objection to Microsoft providing a link to IE 9 on my home page, after all – it’s their page.


But, I do object to this type of direct marketing for a product I have no interest in.

You might think that this is a petty, don’t get your knickers in a knot, complaint, but maybe not. It clearly illustrates the point that Regular reader John B. made in a comment on yesterday’s article – Take Control Of Your Internet Privacy With BetterPrivacy Firefox Add-on.

John was right when he stated “The ad purveyors exploit our laziness by pretending they are our friends and are only wishing to make the internet more user-friendly. In fact they are grooming us for their own ends – sound familiar?”

If you’re a long time Internet user, then you’re familiar with the scourge of pop-ups we had to contend with previously- until Browsers gave us the ability to apply controls to restrict unwanted notices, advertising, etc.

In my view, Microsoft’s use of a pop-up is regressive, and takes me to a place I’d rather not be. But then, as John B. alludes to – users have been conditioned not to complain. Except perhaps, “mouthy” people like me.

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Filed under Browsers, Freeware, Internet Explorer, Microsoft, Point of View