This morning, Mary-Jo Foley’s – All About Microsoft column reported that Microsoft is pushing out IE 9, via Windows Update, months ahead of schedule.
Mary-Jo went on to say “Some users were none too happy about this, given they had been expecting Microsoft to push the update to them — and their users (if they are administrators for larger networks) — for a couple more months.”
Curious, I opened my Windows Update applet and sure enough, there it was – marked as “Important”.
My first though was neutral – it’s understandable that Microsoft is being aggressive in IE 9 product placement. Particularly, when Firefox’s unprecedented and record setting downloads continue to impress. Since I’m not an IE user, I simply removed the update notice.
Later in the morning while cruising on my home page, up popped the following – despite the fact I have pop-ups blocked automatically in Firefox 4, which, all things considered, does less than an adequate job.
This time my first thought was not neutral – it annoyed me that MSN overrode my Browser settings, and interrupted my session, to market a Microsoft specific product.
I’m well aware that Browsers hand off volumes of information to responding web sites, but I have an aversion to being reminded of that fact in this way.
I have no objection to Microsoft providing a link to IE 9 on my home page, after all – it’s their page.
But, I do object to this type of direct marketing for a product I have no interest in.
You might think that this is a petty, don’t get your knickers in a knot, complaint, but maybe not. It clearly illustrates the point that Regular reader John B. made in a comment on yesterday’s article – Take Control Of Your Internet Privacy With BetterPrivacy Firefox Add-on.
John was right when he stated – “The ad purveyors exploit our laziness by pretending they are our friends and are only wishing to make the internet more user-friendly. In fact they are grooming us for their own ends – sound familiar?”
If you’re a long time Internet user, then you’re familiar with the scourge of pop-ups we had to contend with previously- until Browsers gave us the ability to apply controls to restrict unwanted notices, advertising, etc.
In my view, Microsoft’s use of a pop-up is regressive, and takes me to a place I’d rather not be. But then, as John B. alludes to – users have been conditioned not to complain. Except perhaps, “mouthy” people like me.
If you found this article useful, why not subscribe to this Blog via RSS, or email? It’s easy; just click on this link and you’ll never miss another Tech Thoughts article.