Tag Archives: lie merchants

The Stigma of Being a Private Person – The Ad Industry Is Losing The Battle

imageTry as they might – apologists for the Internet’s ad industry push to overwhelm common sense in the creation of a bizarre concept – personal openness – appear to be losing. Despite an invasive and manipulative strategy, which has led to a manic drive to strip consumers of any semblance of privacy, it seems we just aren’t buying it.

Contrary to the claims by pseudo social scientists, supported by far to many tech pundits (who, in the real world, wouldn’t know their ass from a hole in the ground), that personal privacy is dead – that consumers don’t care about personal privacy – uncomfortable facts (uncomfortable for the ad industry, that is), appear to tell a different tale.

Hardly surprising, given that these pundits and social scientists deal in “bought and paid for” points of view. Manipulation and deception – by any other name – propaganda – has lost its luster. It’s been recognized for what it is – bullshit.

We are not as complacent, when it comes to personal privacy, as we have been led to believe. More users than ever, have come to the realization that the price of admission to active interaction with the Internet, should not be the complete stripping of the right to personal privacy. Consumers are advancing the notion that the right to privacy is a “natural right”, and should be recognized as such.

Better yet, consumers are pushing back against privacy predators who continuously boost the “creep factor”. In a just released survey from TRUSTe – one more in a long line of recent surveys which refutes the bought and paid for assertions of the ad industry’s propaganda merchants – it’s clearly apparent that these “lie merchants” are taking it on the chin.

Survey highlights:

94 percent think privacy is an important issue, with 55 percent saying that online privacy is a really important issue they think of often.

69 percent say that they trust themselves most when it comes to protecting their own personal information online (up sharply from 45 percent in 2011).

40 percent say a targeted advertisement has made them feel uncomfortable.

53 percent (52 percent in 2011) believe personally identifiable information is attached to browsing behavior.

Consumers take a variety of precautions to protect their privacy online, such as:

76 percent do not allow companies to share their personal information with a third party (up from 67 percent in 2011).

35 percent say that they have stopped doing business with a company or using their website because of privacy concerns.

90 percent say they use browser controls to protect privacy, including deleting cookies (up from 84 percent in 2011).

40 percent say a targeted advertisement has made them feel uncomfortable.

53 percent (52 percent in 2011) believe personally identifiable information is attached to browsing behavior.

For far too long, the Internet’s ad industry (and, the bad actors who support it), have gotten away with their attempts to stigmatize those of us who believe in the concept of the “private person”  – those of us who have sought a balance between the public and private. I’m hopeful, that we may have reached a stage where consumer action will result in tighter controls being implemented against what has turned out to be, a largely unethical Internet ad industry.

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Filed under Point of View, Privacy