Tag Archives: Ken Myers

What Does YouTube’s New Live Streaming Mean for You?

Guest author Ken Myers, takes us on a tour of YouTube’s live streaming service.

Since its creation, YouTube has generated a great deal of interest worldwide from the online community. It has been a place to promote music, acting styles, news broadcasts and more. Throughout 2013, the media powerhouse worked on implementing the ability to live stream events from a user’s account. But what does this mean for you and the YouTube community?

Further Promotional Tactics – There are many YouTube celebrities that relish in having more than half of a million subscribers watching their material. Although editing techniques are what add life and visual appeal at times, live streaming special events could drive the traffic to a channel exponentially. After all, live feeds have always been an attraction for various mediums, including traditional television.In the past, several events have been streamed live across the social media hub and were successful at engaging various viewers. Could this tactic help you promote your own business through the website?

Bloopers Galore – Some actors have a difficult time maintaining their focus on camera. It’s not often that a show can be performed live and not have a great deal of mistakes. Watching these events live could provide you with greater entertainment, though, especially if your favorite celebrities are struggling to keep it together. On the other hand, this is also how a family movie can turn into an R-rated episode. If you plan on capitalizing on the live feed, you need to bring your A-game.

Questionable Materials – Thanks to efforts by Google, you’re less likely to be able to produce material that is morally questionable without feeling some kind of repercussion. Although some people may try to take advantage of the live stream, it’s unlikely they’ll succeed at promoting this content. In order to provide a video for a live event, you need to have more than 1000 subscribers. This rule was implemented to ensure that you are serious about developing quality material for your viewers, making you less likely to take advantage of a live broadcast. If you can prove that you belong to a non-profit organization, you could begin streaming immediately.

Compared to Other Streaming Services – Many live streaming services on the Internet have been developed to allow virtually anyone with a webcam to promote themselves. Unlike YouTube, these services often don’t have any requirements past the basic illegal and adult contracts you must agree to before using the service. Without having a single follower or subscriber, anyone is able to get on these systems and talk about anything. If you’ve ever been to one of these websites, you understand how the quality of the material is lacking. YouTube live streams, on the other hand, require you to have a sense of professionalism and to provide quality material.

Engaging Your Subscribers – In order to grow a subscriber base, your material has to engaging. However, you have to begin producing videos to find out if people will find your content worthy of watching. To keep and increase your subscribers, you can further interact with them by developing a live stream and responding to questions on your Twitter account. This can increase both your viewership and your Twitter activity in a profound way. Of course, it helps to have a level of popularity before committing to a live broadcast of your show.

Future Content – Although some YouTube celebrities may see the value in live streaming their broadcasts, many may still opt out of using those services. For instance, if you produce material that is effects driven, it’s far more difficult to provide the same level of entertainment value. Talk shows and gaming channels are more likely to take advantage of providing a live feed because of the nature of their content. Many popular YouTube shows are unedited as it is, so little would change in the way of creating a live stream or a regular upload for these people.

For many, live streaming content may be nothing more than a pipe-dream. It takes a serious minded individual to develop content that is entertaining enough to draw in the necessary number of subscribers needed. For the rest of us, though, it may be an entertaining way to see our favorite YouTube celebrities sans the editing.

Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.

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Filed under Freeware, Google, Interconnectivity, Multimedia Tools, Video Tools, YouTube

Blogging – How Powerful Is It?

Guest writer Ken Myers, offers some surprising data on blogging.

imageBlogging has become a very influential part of online activity. What was once a simple way of developing an online method for a log of events, has turned into a way of communicating information regarding any aspect of life you may think of.

Since the first bloggers began writing information in the early 2000s, popularity of the activity has inspired millions of people around the globe. How influential has blogging become?

1. Replication – In every one-half of a second, a new blog is put up on the Internet. While this can account for a great deal of how often people blog, you should also consider that a large portion of these blogs usually become inactive or produce very little in terms of information and activity.

2. Early Bird – More blogs are read in the early morning  – twice as many as are read at night. For those who wish to catch an early start to the day, posting information before six in the morning has a greater chance of attracting attention and being read. Most content is read by 10 AM and slowly declines as the day progresses.

3. Since the 1990s… – In 1994, Justin Hall published the first “blog” while he was a college student. As early as 1999, there were only 23 blogs spotted throughout the Internet. In the following five years, that number rose to approximately three million.

4. Freedom of Speech – Currently, the majority of bloggers reside in the United States. Nearly 31 million blogs have been created making up nearly 20-percent of all blogging worldwide. Freedom of speech could be partially accredited to the mass amount of information Americans are able to share.

5. Business Traffic – A business that has a regular blogging schedule can amplify leads and traffic to its website. Simply producing a single post per day can increase traffic by five times more than a blog that has less than four posts during the month.

6. Sales – Companies with more than 51 blog articles can experience a 77-percent increase in monthly leads. If a business could produce a single post per day, sales income could increase greatly after three months. It’s all about patience and quality content.

7. Educated – As of 2009, 75-percent of bloggers have college degrees. Approximately 40-percent have graduate degrees. Does this mean that college students are more inclined to share information, or are they looking for a method to pay student loans?

8. Sharing – Nearly three-quarters of bloggers do so in order to share their expertise and knowledge. However, only 61-percent of bloggers do so in order to supplement an income. As blogging has been deemed as potentially lucrative, it is one of the few ways that one can get paid to share his or her knowledge without subscribing to a full-time job, or keeping corporate hours.

Although there is still room on the Internet for traditional websites and eCommerce, blogging has overpowered previous methods of sharing information online. They can be tied into social networking hubs such as Facebook and Twitter, or use to generate income through the use of paid advertising and affiliate marketing.

How often is the information you’re looking for posted on someone’s blog?

Author Bio:

Ken Myers is the founder of Longhornleads.com and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.

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Filed under Blogging Tips, Business Development, Guest Writers, Opinion