Tag Archives: impact

Social Media As A Business Tool – First, Engage You Buyers

This guest post is contributed by Grady Winston. Grady is an avid writer and Internet entrepreneur from Indianapolis. He has worked in the fields of technology, business, marketing, and advertising – implementing multiple creative projects and solutions for a range of clients.

imageIs there a better way of getting your brand, product or service out to people? In our ever-expanding world of digital advancement, the ability to find and share content has grown by leaps and bounds. Businesses in the know understand social media isn’t just for teens and college kids anymore.

While businesses are capitalizing on the impact a strong social networking presence can have, there’s still a hard line when it comes to actual interaction.

Many businesses still work on the premise of “if we build it, they will come.” Though this approach may have worked in the past, people aren’t just interested in what you’ve built, but what’s inside. The point of social media isn’t just to keep talking about your company and its services; consumers want to know what makes you tick.

If you’ve made a video that promotes your company, employees or services you provide, consider including a behind-the scenes look at making the video, including a gag reel or bloopers. Marketing data and spreadsheets mean little to the average consumer. Show your customers the heart, soul and human side of the company they choose to support.

“Going viral” is a popular turn of a phrase related to the sharing of pictures and videos across social networks. Thanks in part to sharing, “Gangnam Style” made Korean rapper Psy a sensation in the United States.

Memes are another one of those viral cases, in which something is elevated through the use of pictures or words. Former presidential nominee Mitt Romney had at least two of his awkwardly worded statements turned into viral memes as the 2012 presidential race heated up.

Why did these videos go viral in the first place? The case could be made that Romney was famous, being a former governor and presidential candidate, but Psy was an unknown singer and rapper.

While something to strive for, going viral isn’t just about putting up content for people to find. Anyone can upload a video; the difficulty is in knowing what that content should be and how to attract viewers who ultimately share it. It goes without saying that social media is one of the biggest pushers of content, from Facebook to Twitter to rising star LinkedIn and newcomers like Google+ and Pinterest.

Understanding these platforms is first and foremost the most important thing when trying to get people to your business. Facebook is not Twitter and, despite their perceived boxing match, Google+ is not Facebook. Being on just one social media site isn’t enough; a business needs to be on all platforms that will work towards its business and customers.

Another crucial step is learning about your customers. Many businesses try to market to everyone without regard to their actual consumer base. Why market material of scantily clad women on top of cars when a customer base is mostly women? Or senior citizens? To this end, not only is it important to know your consumer but, know what they will like and most likely share. As the saying goes, “content is king” and, not having interesting and engaging content is a deal breaker for many.

Memes are popular because they make current events humorous. Animal videos, from cute kittens snuggled together to pandas getting wellness checkups, make people happy and more productive. Clearly not all marketing will benefit from the use of a meme or a video of a hedgehog toddling across a countertop, but interesting content spurs people to share with their friends, family and coworkers.

However you market to your customer base, be sure to engage your buyers. Social shares can drive sales and bring great success to a company that invests time in learning its customers’ interests and the kind of media that will make them go “Aww!”

1 Comment

Filed under Business Development, FaceBook, Guest Writers, Interconnectivity, Twitter

Does a Blogger’s Opinion Really Matter?

image As social beings, it seems to me that we have an insatiable need to offer our opinions (often unsolicited opinions), on virtually any topic – whether the topic is open to discussion, or not.

In an ideal world, one would form opinions based on experience, knowledge, and thoughtful consideration of the question at hand; without interference from any built-in prejudices.

But, the very definition of “opinion”, indicates that opinions are not always based on experience, knowledge, or thoughtful consideration.   The question of “who is right, or who is wrong?” is often not addressed – and prejudices, unfortunately, do get in the way.

We deal here frequently, with the state of Internet security, and I rarely hesitate to offer my opinion on this issue – it’s a mess, and it’s getting worse. And yes, I’m prejudiced. But that prejudice  is the result of years of experience, knowledge, and a developed analytical process dealing with the state of cyber space.

But, does my opinion really count? Is any one really listening? And, if so – who?

Recently, I wrote a piece – Canada’s Super Spies “Discover” Cybercrime is a Threat, a satirical article, which pointed fingers at the Canadian Government. A government, which continues to be lackadaisical in implementing a robust plan to address cyber crime; an industry of crime which is continuously being taken to new levels.

Not surprisingly, a combination of regular readers, and casual readers passing by, offered an amazing assortment of thoughtful and supportive comments. I can clearly state, that my opinion had impact with these readers. The question of “who is right, or who is wrong”, was adjudicated in my favor. And, that’s enough for me.

But, can a Blogger’s opinion have broader impact? In this particular case it seems it may well have.

In the weeks following the posting of “Canada’s Super Spies Discover Cybercrime ……”, the article was accessed by a surprising number of Members of Parliament, the Royal Canadian Mounted Police (and a number of other International Police agencies), but most surprising of all – the Privy Council Office, which, “provides essential advice and support to the Canadian Prime Minister and Cabinet.”

As to what whether the article had the hoped for impact, there is no sure way to know. But, as I stated earlier, my readers were very supportive and shared my opinion – and that’s enough for me.

If you’re already a Blogger (no matter the audience you write for), keep on blogging – you’re making a difference. Your views and opinions do matter; they do count. If you’re not yet a Blogger, consider becoming one – make your views and your opinions, count. Get them out there for others to consider.

WordPress, which offers perhaps the easiest, and most robust free Blogging platform available, makes it easy to blog. Check it out here.

Just a quick note: I noticed that the Mounties continue to use IE 6 – often referred to as the most hacked application of all time. Sad!

If you found this article useful, why not subscribe to this Blog via RSS, or email? It’s easy; just click on this link and you’ll never miss another Tech Thoughts article.

23 Comments

Filed under blogging, cybercrime, Personal Perspective, Social Blogging, Windows Tips and Tools, WordPress, Writing