Anyone can launch a website these days, but not everyone can successfully make their website resemble a custom-made one. This becomes a problem when you’re trying to set yourself apart from the hundreds of other stock websites that all have a similar version of the same theme as you. If you want people to take your site seriously, it’s imperative that you make your website look as professional as possible. Luckily you don’t have to be a computer genius or spend thousands of dollars to make this happen; you just need to implement a few changes.
- Simple, sleek logos
Far too often people get caught up trying to make their website’s logo as fancy and flashy as possible. Unfortunately these types of logos don’t do much for you because too much color and graphics are distracting. The best logos are the ones that have clean lines and a simple look. Think of all the successful companies and their logos; they almost all have one thing in common: they have one basic and unpretentious graphic and a nice, easy to read font. Retaining a minimalist look is more appealing to the majority of consumers.
- Avoid overusing colors
Less really is more, and is important to keep in mind when you’re designing your website. Don’t go overboard with several competing colors; instead stick to a neutral color palette with a few accent colors thrown in to give it a breath of life. Having too many colors thrown together cheapens the look of your website.
- Skip the website intro
Website intros have a tendency to make people click off of a website rather than be interested in learning more from it, so don’t make interested consumers sit through a Flash intro to get to the information they originally came to your site for. And if you do insist on putting one up then at least give them the option to skip it.
- Be smart with your text
The font on your site needs to be easy to read so it’s best to stay away from weird colors and unnecessary underlining of words. It can be frustrating and difficult to read when you’re on a website where the font or text color is inconsistent throughout the site, and it’s misleading to underline words because that usually indicates a link to somewhere else on the web.
- Use high quality graphics
Skip the stock images when you’re adding graphics onto your website and use high-quality, high-resolution images. These are the most visually appealing to people and make your website appear much more professional looking. They also give a nice visual complement to text, as people sometimes are turned off by text-heavy websites.
When it comes to professional looking website design the key is to keep everything as simple and sleek looking as possible, from the fonts to the pictures to the logos. When in doubt, err on the side of conservatism.
This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet providers in my area. You can reach her at: laurabackes8 @ gmail.com.