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PC Tools Predicts New Breeds of Social Media Cyber Scams

imagePC Tools, the company which brings you PC Tools Firewall Plus (free), ThreatFire (free), and of course a complete line of award-winning commercial grade security offerings, is issuing this consumer alert advising the rollout of new social media sites and features, are leading to a fresh crop of online scams and threats.

PC Tools Top Three Social Network Threat Predictions

Email alerts for “tagged” photos where YOU might appear online.

Social networks are developing increased intelligence for facial recognition to assist with tagging photos. When you’re tagged in a photo or at a location in your photo album, you can often expect an email or notification letting you know where to view it online. Watch out!

Cybercriminals may be using this as a tactic to get you to click on malicious links asking for information – possibly even prompting you to click on a link leading to a fake login and password entry form posing as your social network.

Online robots or “bots” on social networking sites will be more sophisticated

We believe within the next few months that social media “bots” will become more advanced, effectively creating human-looking profiles and personalities. Cybercriminals rely on bots because they are the fastest and most cost-effective way to spread malware, spyware and scams through social network sites.

Through these bots, criminals can auto-create bogus personalities on social networks, which can in turn link to fake companies that sell phony products – all to trick users into buying merchandise that isn’t real or spreading news that doesn’t actually exist.

An increase in fake invites to join “new” or “exclusive” social networks or social groups

New social networks are popping up every day, some of which are “invite only” making them more appealing. Cybercriminals could use this appeal as a method to lure users into clicking on fake invites for exclusive networks. Upon clicking on these invites, users could be asked to provide personal details such as name, login, password or birthdates which should not be released.

“If you’re looking to join the hottest new social network, be careful where you click – your personal life may be at risk,” said Mike Chen, Product Marketing Manager at PC Tools. “Cybercriminals are taking advantage of the buzz surrounding these new social networks and features by tricking unsuspecting users to divulge personal information or download malware.”

Chen added that today’s malware looks legitimate, but what may seem like a harmless email or link can actually result in a person’s stolen identity or credit card data theft. And according to Pew Research, 46% of internet users agree that “most people can be trusted” – a prime reason why cybercriminals are so successful at duping consumers.

About PC Tools:

With offices located in Australia, Ireland, United States, United Kingdom and the Ukraine. PC Tools is a fast-growing brand with dedicated Research and Development teams that ensure PC Tools maintains a competitive edge. With registered customers in over 180 countries and millions of downloads to date, PC Tools’ products continue to win awards and gain recommendations from respected reviewers and independent testing labs around the world.

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Filed under Cyber Crime, Cyber Criminals, Don't Get Scammed, Don't Get Hacked, Freeware, Internet Security Alerts, PC Tools, Safe Surfing, social networking, Windows Tips and Tools