Guest author Ken Myers, takes us on a tour of YouTube’s live streaming service.
Since its creation, YouTube has generated a great deal of interest worldwide from the online community. It has been a place to promote music, acting styles, news broadcasts and more. Throughout 2013, the media powerhouse worked on implementing the ability to live stream events from a user’s account. But what does this mean for you and the YouTube community?
Further Promotional Tactics – There are many YouTube celebrities that relish in having more than half of a million subscribers watching their material. Although editing techniques are what add life and visual appeal at times, live streaming special events could drive the traffic to a channel exponentially. After all, live feeds have always been an attraction for various mediums, including traditional television.In the past, several events have been streamed live across the social media hub and were successful at engaging various viewers. Could this tactic help you promote your own business through the website?
Bloopers Galore – Some actors have a difficult time maintaining their focus on camera. It’s not often that a show can be performed live and not have a great deal of mistakes. Watching these events live could provide you with greater entertainment, though, especially if your favorite celebrities are struggling to keep it together. On the other hand, this is also how a family movie can turn into an R-rated episode. If you plan on capitalizing on the live feed, you need to bring your A-game.
Questionable Materials – Thanks to efforts by Google, you’re less likely to be able to produce material that is morally questionable without feeling some kind of repercussion. Although some people may try to take advantage of the live stream, it’s unlikely they’ll succeed at promoting this content. In order to provide a video for a live event, you need to have more than 1000 subscribers. This rule was implemented to ensure that you are serious about developing quality material for your viewers, making you less likely to take advantage of a live broadcast. If you can prove that you belong to a non-profit organization, you could begin streaming immediately.
Compared to Other Streaming Services – Many live streaming services on the Internet have been developed to allow virtually anyone with a webcam to promote themselves. Unlike YouTube, these services often don’t have any requirements past the basic illegal and adult contracts you must agree to before using the service. Without having a single follower or subscriber, anyone is able to get on these systems and talk about anything. If you’ve ever been to one of these websites, you understand how the quality of the material is lacking. YouTube live streams, on the other hand, require you to have a sense of professionalism and to provide quality material.
Engaging Your Subscribers – In order to grow a subscriber base, your material has to engaging. However, you have to begin producing videos to find out if people will find your content worthy of watching. To keep and increase your subscribers, you can further interact with them by developing a live stream and responding to questions on your Twitter account. This can increase both your viewership and your Twitter activity in a profound way. Of course, it helps to have a level of popularity before committing to a live broadcast of your show.
Future Content – Although some YouTube celebrities may see the value in live streaming their broadcasts, many may still opt out of using those services. For instance, if you produce material that is effects driven, it’s far more difficult to provide the same level of entertainment value. Talk shows and gaming channels are more likely to take advantage of providing a live feed because of the nature of their content. Many popular YouTube shows are unedited as it is, so little would change in the way of creating a live stream or a regular upload for these people.
For many, live streaming content may be nothing more than a pipe-dream. It takes a serious minded individual to develop content that is entertaining enough to draw in the necessary number of subscribers needed. For the rest of us, though, it may be an entertaining way to see our favorite YouTube celebrities sans the editing.
Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.
Tom Sanders SEO – A Bottom Feeding Specialist
Over the last 60 days or so, comment spam here has taken a huge jump. Not a big deal you might suppose – after all, with one or two clicks the damn stuff can be deleted. With 400 or more spam comments every day, I find that deletion is the only sane solution. Taking as little as 10 seconds to peruse each spam comment, would add roughly one hour of unproductive activity to an already full day.
So, the solution to this aggravation is simple enough (or, so it seems) – but, the downside to hitting the “Empty Spam” button is an increased risk of seemingly ignoring a reader’s comment which has been spam trapped. In terms of “blogging sins” – ignoring a reader’s comment, ranks well up on the list of grievous offenses.
The screen capture shown below (taken from my blog’s Dashboard several weeks ago), shows 259 spam comments awaiting moderation.
I have little doubt, that trapped within these fake comments (such as the one shown below), were bona fide readers’ comments which (as they normally do), would have expanded the scope of the relevant article. The power of reader comments to enhance, and round out an article, is a key feature of blogging in my estimation.
Which brings me to Tom Sanders (if that’s his real name). Tom is in the business of pissing people off. Tom, like so many of his competitors in the search engine optimization (SEO) business, is an unethical twit – a parasitic ignoramus who is content to feed off, and potentially damage, the works of others.
Sanders, and others like him, ignore the impact their SEO schemes (as illustrated in the following email dated October 13), are likely to have on web content providers. Slimy, sleazy practices, such as this, inevitably lead to an onslaught of spam email which the content provider is then forced to deal with.
Tom Sanders firstname.lastname@example.org to me (show details 6:32 AM (47 minutes ago)
Normally, I wouldn’t bother writing an article on what might be perceived to be a “so what” internal issue. Except, my good buddy Michael F., questioned me this morning as to whether I was knowingly rejecting his comments. Which, immediately raised the question – “how many other readers have encountered the same ‘rejection’ issue?”
If you have commented here, and then failed to receive an acknowledgement from me, please accept my apology. Tom Sanders (in reality, just another cyber criminal), and his leech-like SEO industry operatives, have created a bottleneck in the free flow of reader comments. Another obstacle to overcome – created by the marginal morons who slither through the Internet.
Just a passing note – There are bloggers (known to me), who regularly post “edited” spam comments passed off as legitimate comments. Sleeping with the enemy just about covers that. You (and you know who you are), need to give your head a shake.
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Filed under blogging, Comment Spam, Cyber Crime, Cyber Criminals, Opinion, Point of View, SEO, spam
Tagged as Bill Mullins, blogging sins, comment spam, content, fake, feed off, key feature, marginal morons, parasitic ignoramus, potentially damage, Tech Thoughts, Tom Sanders