This guest post is contributed by Grady Winston. Grady is an avid writer and Internet entrepreneur from Indianapolis. He has worked in the fields of technology, business, marketing, and advertising – implementing multiple creative projects and solutions for a range of clients.
Is there a better way of getting your brand, product or service out to people? In our ever-expanding world of digital advancement, the ability to find and share content has grown by leaps and bounds. Businesses in the know understand social media isn’t just for teens and college kids anymore.
While businesses are capitalizing on the impact a strong social networking presence can have, there’s still a hard line when it comes to actual interaction.
Many businesses still work on the premise of “if we build it, they will come.” Though this approach may have worked in the past, people aren’t just interested in what you’ve built, but what’s inside. The point of social media isn’t just to keep talking about your company and its services; consumers want to know what makes you tick.
If you’ve made a video that promotes your company, employees or services you provide, consider including a behind-the scenes look at making the video, including a gag reel or bloopers. Marketing data and spreadsheets mean little to the average consumer. Show your customers the heart, soul and human side of the company they choose to support.
“Going viral” is a popular turn of a phrase related to the sharing of pictures and videos across social networks. Thanks in part to sharing, “Gangnam Style” made Korean rapper Psy a sensation in the United States.
Memes are another one of those viral cases, in which something is elevated through the use of pictures or words. Former presidential nominee Mitt Romney had at least two of his awkwardly worded statements turned into viral memes as the 2012 presidential race heated up.
Why did these videos go viral in the first place? The case could be made that Romney was famous, being a former governor and presidential candidate, but Psy was an unknown singer and rapper.
While something to strive for, going viral isn’t just about putting up content for people to find. Anyone can upload a video; the difficulty is in knowing what that content should be and how to attract viewers who ultimately share it. It goes without saying that social media is one of the biggest pushers of content, from Facebook to Twitter to rising star LinkedIn and newcomers like Google+ and Pinterest.
Understanding these platforms is first and foremost the most important thing when trying to get people to your business. Facebook is not Twitter and, despite their perceived boxing match, Google+ is not Facebook. Being on just one social media site isn’t enough; a business needs to be on all platforms that will work towards its business and customers.
Another crucial step is learning about your customers. Many businesses try to market to everyone without regard to their actual consumer base. Why market material of scantily clad women on top of cars when a customer base is mostly women? Or senior citizens? To this end, not only is it important to know your consumer but, know what they will like and most likely share. As the saying goes, “content is king” and, not having interesting and engaging content is a deal breaker for many.
Memes are popular because they make current events humorous. Animal videos, from cute kittens snuggled together to pandas getting wellness checkups, make people happy and more productive. Clearly not all marketing will benefit from the use of a meme or a video of a hedgehog toddling across a countertop, but interesting content spurs people to share with their friends, family and coworkers.
However you market to your customer base, be sure to engage your buyers. Social shares can drive sales and bring great success to a company that invests time in learning its customers’ interests and the kind of media that will make them go “Aww!”
Exfoliate – Automates Removal Of Facebook Content
I like the idea that technology makes it easier to stay “connected”, but Facebook , Twitter and the like, take that connected feeling well past my comfort zone. While I do have a Facebook account, that account is dedicated to professional use only.
On balance, social networking is a good thing – it’s opened new doorways of opportunity to stay connected. But, with those positive opportunities, comes a new set of problems. With Facebook, those problems include a corporate philosophy that includes unethical behavior and bullying.
It’s unfortunate that Facebook users make the assumption that Facebook is essentially safe, and harmless – despite the fact that it’s anything but. Facebook is a scam and malware magnet without parallel.
Look, it’s natural for we humans to communicate, be friendly, and generous – and, Facebook is certainly a vehicle for that. But, the lack of privacy controls – or, perhaps more accurately – the ever changing privacy controls on Facebook, are cause for concern. There’s little doubt that Facebook’s privacy settings are a continuing source of controversy.
Regular reader, and good friend John B., recently pointed me to an application – Exfoliate (currently priced at 99 cents) – which can automate the removal of content from Facebook – content that perhaps you now regret posting.
From the site:
Application screen shots:
System requirements: Android: 2.2 and up.
Download at: The Android Marketplace
Filed under Android, Connected Devices, downloads, FaceBook, Privacy
Tagged as Bill Mullins, comments, download, Exfoliate, FaceBook, likes, photos, posts, remove, Tech Thoughts