Social Media As A Business Tool – First, Engage You Buyers

This guest post is contributed by Grady Winston. Grady is an avid writer and Internet entrepreneur from Indianapolis. He has worked in the fields of technology, business, marketing, and advertising – implementing multiple creative projects and solutions for a range of clients.

Is there a better way of getting your brand, product or service out to people? In our ever-expanding world of digital advancement, the ability to find and share content has grown by leaps and bounds. Businesses in the know understand social media isn’t just for teens and college kids anymore.

While businesses are capitalizing on the impact a strong social networking presence can have, there’s still a hard line when it comes to actual interaction.

Many businesses still work on the premise of “if we build it, they will come.” Though this approach may have worked in the past, people aren’t just interested in what you’ve built, but what’s inside. The point of social media isn’t just to keep talking about your company and its services; consumers want to know what makes you tick.

If you’ve made a video that promotes your company, employees or services you provide, consider including a behind-the scenes look at making the video, including a gag reel or bloopers. Marketing data and spreadsheets mean little to the average consumer. Show your customers the heart, soul and human side of the company they choose to support.

“Going viral” is a popular turn of a phrase related to the sharing of pictures and videos across social networks. Thanks in part to sharing, “Gangnam Style” made Korean rapper Psy a sensation in the United States.

Memes are another one of those viral cases, in which something is elevated through the use of pictures or words. Former presidential nominee Mitt Romney had at least two of his awkwardly worded statements turned into viral memes as the 2012 presidential race heated up.

Why did these videos go viral in the first place? The case could be made that Romney was famous, being a former governor and presidential candidate, but Psy was an unknown singer and rapper.

While something to strive for, going viral isn’t just about putting up content for people to find. Anyone can upload a video; the difficulty is in knowing what that content should be and how to attract viewers who ultimately share it. It goes without saying that social media is one of the biggest pushers of content, from Facebook to Twitter to rising star LinkedIn and newcomers like Google+ and Pinterest.

Understanding these platforms is first and foremost the most important thing when trying to get people to your business. Facebook is not Twitter and, despite their perceived boxing match, Google+ is not Facebook. Being on just one social media site isn’t enough; a business needs to be on all platforms that will work towards its business and customers.

Another crucial step is learning about your customers. Many businesses try to market to everyone without regard to their actual consumer base. Why market material of scantily clad women on top of cars when a customer base is mostly women? Or senior citizens? To this end, not only is it important to know your consumer but, know what they will like and most likely share. As the saying goes, “content is king” and, not having interesting and engaging content is a deal breaker for many.

Memes are popular because they make current events humorous. Animal videos, from cute kittens snuggled together to pandas getting wellness checkups, make people happy and more productive. Clearly not all marketing will benefit from the use of a meme or a video of a hedgehog toddling across a countertop, but interesting content spurs people to share with their friends, family and coworkers.

However you market to your customer base, be sure to engage your buyers. Social shares can drive sales and bring great success to a company that invests time in learning its customers’ interests and the kind of media that will make them go “Aww!”

Put BitDefender Safego Between You And Facebook, Twitter Scammers

It’s an awesome summer day here, and the sum-sum-summer time lazies have gotten a stranglehold on my motivation to stay connected. Since it won’t be all that long until it’s back to snowstorms and blizzards, today is a day to just hang out, crash in the sunshine – and maybe pour a jar or two – or three.  

So, in order to assuage my guilt somewhat (feeling guilty over disconnecting from the Internet – who knew?), I though I’d rerun a post from August of last year – BitDefender Safego – A Free Social Network Cyber Criminal Defense System – since, it’s as timely now, as it was then.

No matter my own thoughts on Facebook and Twitter (which are not entirely positive), it’s impossible to ignore the impact social networking has had on how we communicate.

It’s hardly surprising then, that Facebook and Twitter, and sites like them, have proven to be the perfect channel for cyber criminals to “communicate” with potential victims.

In the past hour alone, over 25,000 articles dealing with Facebook malware have been posted to the Net – as the following screen capture indicates. Ponder on that – 25,000 articles dealing with Facebook malware in one hour! That number certainly reaches the threshold of what I consider an epidemic.

Just for a reference point – the “any time” total, using the same search string, is 44 Million results.

My usual skeptical observation:

You might think, given those numbers, that a typical social network user would take minimum precautions to ensure that their privacy, and computer system security, are protected against compromise by employing a sound safety strategy. But no, typical social network users’ are #####, ********, !!!!!!!!!! , ………… Unfortunately, given that this is a G rated blog, I’ll have to leave the expletives deleted.

Still, for the sake of fairness, I will note – cyber criminal craftiness should not be underestimated. The video below is just one example of how an unaware user can be misled; leading to a perfect storm of malware issues.

Click on the following graphic to play the video.

There is no perfect safety solution in an open system like Facebook, or Twitter – but, there are steps that can be taken to reduce the likelihood that cyber criminals will successfully disrupt your piece of mind.

A few months ago, Bitdefender released a free application – Safego for Facebook- which has just been updated to offer the same level of protection to Twitter users. If you are a Twitter or Facebook users, I urge you to checkout this free application.

From the Bitdefender site:

Bitdefender Safego for Facebook:

Using in-the-cloud scanning, Bitdefender Safego protects your social network account from all sorts of e-trouble: scams, spam, malware and private data exposure. But, most importantly, Safego keeps your online friends safe and …close.

By installing the BitDefender Safego app, users will receive:

Privacy protection – users are warned when they should modify their Facebook privacy settings so personal information isn’t exposed

Automatic scanning –users simply press the “scan now” button to get a snapshot of their Facebook security status

24/7 protection– Facebook accounts are protected even when users are not logged in to Facebook

Protection for friends – users will have the ability to warn their friends about infected links in their Facebook accounts

Bitdefender Safego for Twitter:

Initially launched for Facebook users, Bitdefender Safego is now ready to protect Twitter accounts as well. Bitdefender Safego uses the Bitdefender antimalware and antiphishing engines to scan URLs in the cloud.

Bitdefender Safego keeps your Twitter account safe by:

Checking unknown users before you follow them
Checking the accounts you are following
Scanning your direct messages for spam, suspicious links or highjacking attempts.

See BitDefender Safego in action on YouTube.

BitDefender Safego dashboard shown below.

For additional information on BitDefender Safego, please visit the BitDefender Safego app page on Facebook, or the app page on Twitter.

You’ve Been Archived By The Internet’s “Wayback Machine” – Maybe

We hear it said repeatedly, so it’s generally taken at face value – The Internet is forever; Once it’s out there, it’s out there forever; Everything posted online is there forever, even after it’s been deleted.

Forever, of course, is – until the end of time. I can’t really get my head around “until the end of time” – so, I’ll stick with “the foreseeable future”. That’s a concept I can work with.

Despite the fact that “it’s out there forever” is commonly believed – I’ve yet to see verifiable evidence that it’s true in all instances. In the short term – OK, I’ll buy into this. So should those who like to air opinion, perspectives and their dirty laundry (intentional, or not), on social sites like Facebook, Twitter, Tumblr, and so on.

But long term – as in “forever” – balderdash! I say this, having had the experience of writing and posting a series of articles to a blog in which I documented my experience in dealing with a “crazy neighbor”.

Having resolved the issue to my satisfaction (shining a light on aberrant behavior was worth the effort), I took the site down. Within 12 months, no references to the site, the neighbor (who was repeatedly named), or the issues brought to light, were indexed anywhere on the Internet. So much for “forever”, or even “the foreseeable future”, for that matter.

It’s fair to say though, that in the example I’ve used here, the situation was within my control. Just as deleting my Facebook page back in 2007 was within my control. Again, no references to this deleted page are available on the Internet. However, that page is still being stored on a Facebook server and is available to me – should I chose to access it.

On the other hand – references that are outside my control (or yours), are another matter. Let’s say, for example, that I choose to shut down this blog. As opposed to deleting the “crazy neighbor” blog, mentioned previously, which disappeared without a trace – Tech Thoughts would not disappear – it would leave traces – substantial traces at that. The Internet Archive’s “Wayback Machine” has made sure of that.

Quoting the site: “The Internet Archive Wayback Machine puts the history of the World Wide Web at your fingertips. Browse through over 150 billion web pages archived from 1996 to a few months ago.

To start surfing the Wayback, type in the web address of a site or page where you would like to start, and press enter. Then select from the archived dates available. The resulting pages point to other archived pages at as close a date as possible.”

Here’s an example –

The Wayback Machine has indexed this site (Tech Thoughts), 163 times …..

going back to November 10, 2007 – as shown below.

A capture dated December 3, 2008. A pretty gaudy theme but……..

not quite as “in your face” as I progressed through my colorful phase……

before getting down to serious business.

The Internet Archive – of which the Wayback machine is just one component –  is full of surprises, and is definitely worth a visit. Some of the available resources include:

Moving Images – 635,268 movies.

Live Music Archive – 100,665 concerts.

Audio – 1,210,381 recordings.

Texts – 3,331,892 texts.

The Paralegal in You: Protecting Your Privacy from Social Media

More than 800 million people around the world share their photos, their latest activities and their innermost thoughts on Facebook on a daily basis and Twitter has more than 100 million active users. While no one can deny the power of social media to connect people with friends and family and to advance political causes, individuals still need to be wary of their personal privacy when using social media.

The obvious concern for many people is that employers and potential employers can gather information that could hurt their careers. Since employers even tend to discredit applicants with online paralegal certification versus an applicant with certification obtained through a more traditional means, there is no telling how having privy to your social media persona could hurt your chances of securing a job.  Not only should individuals be careful of posting inappropriate party photos online, but they may also need to remember not to post their golf score from the day they called in sick to work.

More troubling for many people is that Facebook and other Internet sites use their searches and posts to create a profile that can then be used by advertisers to direct their appeals to their interests. According to a New York Times article, Facebook says they do not share personal data with advertisers. The Federal Trade Commission, in a settlement in November 2011 with Facebook, now requires Facebook to subject itself to regular privacy audits for the next two decades. Facebook will also need to keep its users informed about how their personal information is shared.

While Facebook says it does not share personal information with them, advertisers have embraced social media as a prime method of reaching potential customers. According to The Washington Post, Facebook earned a profit of $668 million in 2011 and had revenue of $3.7 billion, most of it from ads that target users based on their personal data.

In addition to advertisers and employers, other organizations may be trolling Facebook and Twitter for unprotected information. Police departments and detectives have found suspects through their use of social media. Some experts believe life insurance companies may begin searching social media for information about the habits of insurance applicants to be sure they are not lying about avocations such as sky diving.

Consumers of social media can take steps to protect their privacy, but these steps will not necessarily prevent the storage of personal information about individual’s search habits, online shopping or shared photos. In an article in PC World, several steps are recommended for social media users to protect their privacy. First and foremost, everyone needs to think carefully about the information they share in the context of who may be reading it. Even with privacy settings, it is best to assume that anyone can read anything posted in social media and that the information will stay available forever. Avoiding embarrassing or obnoxious comments should be rule number one for every social media user.

Some users assume that when they post something on Facebook, only their friends will see it. However, if a friend comments on your post, a friend of that friend can often trace back the conversation to the original post. Reviewing and frequently updating the privacy settings on a Facebook account provides a barrier to others easily accessing information, but will not prevent information from leaking out to those who are determined to see it.

Guest Author Bio:

Fiona Causer is currently a student pursuing her bachelor’s degree in Legal Studies.  She enjoys writing and seeks to use it as a vehicle to convey ideas and engage others in discussing relevant issues of our day.

Exfoliate – Automates Removal Of Facebook Content

I like the idea that technology makes it easier to stay “connected”, but Facebook , Twitter and the like, take that connected feeling well past my comfort zone. While I do have a Facebook account, that account is dedicated to professional use only.

On balance, social networking is a good thing – it’s opened new doorways of opportunity to stay connected. But, with those positive opportunities, comes a new set of problems. With Facebook, those problems include a corporate philosophy that includes unethical behavior and bullying.

It’s unfortunate that Facebook users make the assumption that Facebook is essentially safe, and harmless – despite the fact that it’s anything but. Facebook is a scam and malware magnet without parallel.

Look, it’s natural for we humans to communicate, be friendly, and generous – and, Facebook is certainly a vehicle for that. But, the lack of privacy controls – or, perhaps more accurately – the ever changing privacy controls on Facebook, are cause for concern. There’s little doubt that Facebook’s privacy settings are a continuing source of controversy.

Regular reader, and good friend John B., recently pointed me to an application – Exfoliate (currently priced at 99 cents) – which can automate the removal of content from Facebook – content that perhaps you now regret posting.

From the site:

Exfoliate helps you remove old content from Facebook(tm). Content on social networking sites is a potential threat to your privacy. Removing this content by hand is tedious, and practically impossible. On your wall, Exfoliate can remove any post, comment, like, or photo, whether made by you or by others, older than a time you specify. Exfoliate can remove your own posts, comments, likes, and photos, from your friends’ walls too. You can choose the age of items you wish removed, and Exfoliate will remove any items that are at least as old as your selection from any of your selected content areas. It is important, though, to understand that Exfoliate truly deletes the content. It is not backed up and it is not recoverable – well, that’s kinda the point.

Exfoliate is easy to use. Here are the three simple steps:

1. Set your preferences. Indicate the age of the items you wish removed, from where (your wall and/or friends’ walls) you want the items removed, and the type(s) of items you want removed (posts, comments, likes, photos).

2. Log in to your Facebook account using Exfoliate.
3. Start the automatic cleaning process.

Application screen shots:

System requirements: Android: 2.2 and up.

Download at: The Android Marketplace

OMG! Mark Zuckerberg Sent ME An Email!

What a rush! Mark Zuckerberg knows I exist and, even better than that – he just gave me $200. Yes! $200! Thanks Mark; I’ll get right on that.  

You don’t believe me I hear you saying – then, take a peek at this email from my Gmail spam box. Oops, I’ve just given myself away – haven’t I? The email is in my SPAM box. With good reason, of course.

While it’s true, that in this particular case, spam filters have isolated this email as both spam and a probable fraud – do not rely on filters as the ultimate safeguard. That’s your job – you are your own best protection.

Click to expand.

As an experience and educated surfer, you’re quite use to navigating over the rough trails of the “Wild West” Internet. You know, that this email is just too preposterous to be taken seriously. Although, as difficult as it is to believe, there are those who are gullible enough to  respond.

If you’re a regular reader here, please forgive me for repeating the following same old – same old – advice.

Be kind to your friends, relatives, and associates, particularly those who are new Internet users, and let them know that there is an epidemic of this type of scam on the Internet. In doing so, you help raise the level of protection for all of us.

A technical approach to protecting yourself against fraudsters:

Check whether the email was authenticated by the sending domain. Click on the ‘show details’ link in the right hand corner of the email, and make sure the domain you see next to the ‘mailed-by’ or ‘signed-by’ lines matches the sender’s email address.

Make sure the URL domain on the given page is correct, and click on any images and links to verify that you are directed to proper pages within the site.

Always look for the closed lock icon in the status bar at the bottom of your browser window whenever you enter any private information, including your password.

Check the message headers. The ‘From:’ field is easily manipulated to show a false sender name. Learn how to view headers.

If you’re still uncertain, contact the organization from which the message appears to be sent. Don’t use the reply address in the message, since it can be forged. Instead, visit the official website of the company in question, and find a different contact address.

How gullible can people be? When Michael Jackson passed, I wrote a piece entitled “Hey Sucker – Read This! Michael Jackson’s Not Dead!”, simply as a test of “curiosity exploitation”.

The results that followed were astonishing – within days, this article was getting thousands of daily hits. Even today, this article continues to get hits. Talk about gullible people!

BitDefender Safego – A Free Social Network Cyber Criminal Defense System

No matter my own thoughts on Facebook and Twitter (which are not entirely positive), it’s impossible to ignore the impact social networking has had on how we communicate.

It’s hardly surprising then, that Facebook and Twitter, and sites like them, have proven to be the perfect channel for cyber criminals to “communicate” with potential victims.

In the past hour alone, over 25,000 articles dealing with Facebook malware have been posted to the Net – as the following screen capture indicates. Ponder on that – 25,000 articles dealing with Facebook malware in one hour! That number certainly reaches the threshold of what I consider an epidemic.

Just for a reference point – the “any time” total, using the same search string, is 44 Million results.

My usual skeptical observation:

You might think, given those numbers, that a typical social network user would take minimum precautions to ensure that their privacy, and computer system security, are protected against compromise by employing a sound safety strategy. But no, typical social network users’ are #####, ********, !!!!!!!!!! , ………… Unfortunately, given that this is a G rated blog, I’ll have to leave the expletives deleted.

Still, for the sake of fairness, I will note – cyber criminal craftiness should not be underestimated. The video below is just one example of how an unaware user can be misled; leading to a perfect storm of malware issues.

Click on the following graphic to play the video.

There is no perfect safety solution in an open system like Facebook, or Twitter – but, there are steps that can be taken to reduce the likelihood that cyber criminals will successfully disrupt your piece of mind.

A few months ago, Bitdefender released a free application – Safego for Facebook- which has just been updated to offer the same level of protection to Twitter users. If you are a Twitter or Facebook users, I urge you to checkout this free application.

From the Bitdefender site:

Bitdefender Safego for Facebook:

Using in-the-cloud scanning, Bitdefender Safego protects your social network account from all sorts of e-trouble: scams, spam, malware and private data exposure. But, most importantly, Safego keeps your online friends safe and …close.

By installing the BitDefender Safego app, users will receive:

Privacy protection – users are warned when they should modify their Facebook privacy settings so personal information isn’t exposed

Automatic scanning –users simply press the “scan now” button to get a snapshot of their Facebook security status

24/7 protection – Facebook accounts are protected even when users are not logged in to Facebook

Protection for friends – users will have the ability to warn their friends about infected links in their Facebook accounts

Bitdefender Safego for Twitter:

Initially launched for Facebook users, Bitdefender Safego is now ready to protect Twitter accounts as well. Bitdefender Safego uses the Bitdefender antimalware and antiphishing engines to scan URLs in the cloud.

Bitdefender Safego keeps your Twitter account safe by:

Checking unknown users before you follow them
Checking the accounts you are following
Scanning your direct messages for spam, suspicious links or highjacking attempts.

See BitDefender Safego in action on YouTube.

BitDefender Safego dashboard shown below.

For additional information on BitDefender Safego, please visit the BitDefender Safego app page on Facebook, or the app page on Twitter.

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Catch Your Online Grammar, Spelling, and Style Mistakes, With After The Deadline

Churning out two blog posts every day is hard on the eyes – not to mention the back, the wrists – well you get the point. As a consequence – I sometimes find myself looking (with crossed eyes) at words running into words, gross misspellings (easy to correct), or improper word usage (sometimes, not so easy to correct). Your versus you’re, and its versus it’s, for example, can be particularly difficult to pick up when used incorrectly.

Here’s a good example of this – recently pointed out by a reader.

Comment:

“You’re friends won’t – other than to deny that they watch it – or, perhaps to decry it’s prevalence” You’re means You are – so “you are friends won’t” doesn’t make sense, use “Your friends” instead.

“It’s” always means “It is” – so “decry it is presence” doesn’t make sense; use “decry its presence” instead.

Not a big deal, you might be thinking. Maybe not – but as often as not, common errors, particularly punctuation errors, can change the meaning of what you meant to say. I’m sure you’ve seen this example – Let’s eat, Mother. versus – Let’s eat Mother.

I write all my blog articles in open source LibreOffice (with grammar checker turned on), and then copy the articles to Windows Live Writer prior to posting into WordPress.

Despite an active grammar checker, proofreading, as time consuming as it can often be, is unavoidable. Still, I’ve learned that proofreading is no guarantee that the odd mistake will not slip through.

There is a partial solution (no technology is perfect), that can help you (and me), avoid the most common grammar mistakes, spelling errors (including contextual spelling errors), and style mistakes, in online interactions – including blog postings, emails (mistakes here can be deadly), Facebook, Twitter, etc.

After the Deadline – developed by the people behind WordPress – is an open source (free), language checker for the Web which is available as:

An add-on for Firefox.

An extension for Google Chrome.

A plugin for Windows Live Writer.

A plugin for self-hosted WordPress blogs.

An extension for OpenOffice.org Writer (still in Beta).

Following installation of After the Deadline on my system as a Firefox add-on, I found it to be reasonably accurate – but not perfect (more on this later). Nevertheless, I’ll keep it on my system – at least in the short term (for the second time).

Installation, in my case, was the usual automatic Firefox add-on install, followed by an easy Options set up as the following screen capture indicates.

The following screen shots (click to expand) show spelling errors (an unrecognized word), and style recommendations – in a previous post.

The type of recommendation shown in the screen shot directly above (change “terminate” to “end”, or “stop”), is the primary reason I deleted this add-on previously.

Consistently, higher level words were marked down as “complex expressions”. It may be popular to assume that “dumbing down” is in vogue, but not from where I’m sitting.

Fast facts:

Checks Spelling – Spell checker looks at context and uses artificial intelligence to make recommendations.

Detects Misused Words – Most spell checkers assume any word in their dictionary is correct regardless of context. This means all misused word errors go unnoticed.

Checks Style – Style checker has thousands of rules and uses context to choose the best suggestions.

Checks Grammar – The grammar checker in After the Deadline protects you from common writing errors. After the Deadline uses statistics to automatically find exceptions to its grammar rules, making it one of the smartest grammar checkers around.

Explains Errors – The misused word detector, grammar checker, and style checker explain the mistakes and suggestions to you. Click an error and choose the “Explain …” option.

Download at: After the Deadline

After the Deadline checks English, French, German, Portuguese, and Spanish text.

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And, You’re Surprised You Got Screwed On Facebook?

It’s a holiday weekend here in Canada, and in honor of Queen Victoria’s birthday, I’m taking the sun, drinking some beer, and ogling the passing scenery. All of that hard work has drained me of the energy I need to write a fresh article.   

So, given the circumstance, you’ll allow me (I’m sure), to take the easy way out and repost an article (through the magic of connected devices), originally published on August 28, 2010.    

Not a day goes by, it seems, when Facebook and the opportunities it presents for cyber criminal activity, isn’t in the News. Not mainstream News, of course, since cyber crime rarely involves sex, or violence.

Mainstream media, where salacious and violent news reports rule the airwaves, determined, it seems to me, it had nothing to gain by advising you of the following, very unsexy, non violent, Facebook threats – all from this week incidentally.

‘LOL is this you?’ spam spreading via Facebook chat

Facebook scam: “I may never text again after reading this”

How to Spot Facebook Scams Like ‘Dislike’

Facebook Fires Back at ACLU’s Criticism of ‘Places’

Facebook Warns of Clickjacking Scam

But, throw Facebook and sex into the equation, and mainstream media are out of the gate as if shot from a cannon.

The discovery, that a pedophile ring which used Facebook as their communication channel had been broken up, and the perpetrators arrested, made headlines around the world, just yesterday.

And why not? This is the kind of news event that allows the media to exhibit their moral outrage and indignation. But, when it comes to occurrences that can effect you, if you are a Facebook subscriber, for example – no outrage; no moral indignation. Curious, no?

Maybe I’m missing something here. It’s unlikely, but still I wonder if there’s consensus in the mainstream media community, that Facebook users who become victims of cyber criminals are getting exactly what they deserve?

At one time, I gave the benefit of the doubt to victimized Facebook users, since most typical computer users (I believed), made assumptions that sites like Facebook, and other social networking sites, were essentially safe, and harmless – that Facebook, and others, were looking out for their users interests.

I’ve long since given up on this rather naive view of Facebook users lack of culpability in any harm they were exposed to though. I find it difficult to be supportive of people who throw common sense out the window, and behave irrationally on the Internet.

Given the state of the current, and increasing cyber criminal activity on the Internet, it’s almost certain that exposure to cybercrime on Facebook will continue to escalate, and with it, the dangers that this presents.

Note: As of today’s date – May 22, 2011 – the incidence of cyber criminal activity on Facebook continues to escalate dramatically.

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Web of Trust (WOT) And Facebook Collaborate To Protect Users From Malicious Links

If you’re a Facebook user and you haven’t met a cybercriminal yet; hang in there – you will. Survey after survey continue to show that cybercriminals are picking off Facebook users as if they were shooting fish in a barrel.

Most cybercriminal schemes on Facebook are outrageous. But the bad guys know, that even the most outrageous schemes stand a better than average chance of being successful when targeted at Facebook’s largely unaware, and unsophisticated, user base.

With the collaborative effort announced today by Facebook and Web of Trust, WOT will now provide protection against dubious and malicious web links, that Facebook users continue to be exposed to. When a Facebook user clicks a link that leads to a page with a poor reputation rating as defined by the WOT community, Facebook will show a clear warning message.

Click on graphic to expand to original.

The plan is to roll out to US users 100% on May 12, and then the following week, after the translators have time to finish their work, roll out globally.

A quick reminder:

WOT’s Browser add-on users see reputation icons on Web sites, Google search results, email links, Twitter, as well as shortened URLs. WOT ratings are recalculated every 30 minutes to ensure users have the freshest and most reliable information. The free WOT add-on works in all web browsers and can be downloaded here.

You can read a full review on the benefits of adding WOT to your Browser here on this site – WOT (Web of Trust) – Is It The Most Important Browser Security Add-on You Need To Install?

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