Guest writer Grace Kang takes a look at social media, and lays out a logical and persuasive case for employing social media tools as a business builder.
The term “social” may sound like it belongs anywhere but the office, but the truth is, the success of the world’s best businesses can be traced to their leadership’s reliance upon increasing their workers’ networking, relationships and and transparency.
Instead of having individual employees focused on completing tasks alone, by encouraging employees to expand their own networks formally and informally, businesses are able to leverage their employees’ communications for better growth. Business collaboration software and online tools can help make the process easier.
Why does social belong in business?
- People everywhere are choosing to communicate through social media. In a survey by Central Desktop, the participants indicated that 49% were using document collaboration tools, 19% said internal social networking tools, 18% were using wikis, 9% using discussion threads, and 5% using activity feeds.
- Social media is a great place to build long term relationships
- It makes it easy to engage prospects and customers with games, contests and more. In the survey, 22% said they used social tools to connect with customers, and 18% to win customers.
- Social software for business is getting better. To see the evolution of social collaboration tools, check out “The State of Social Collaboration”, a neat infographic that illustrates how social tools have changed since they were first introduced in the 1970’s.
- Its only going to get bigger, and you need to be there.
Even if a business is physically spread out across the country or even the globe, using social networking within the organization can have a dramatic positive impact on the company’s current and future returns. Collaboration software and online project management meld together through Central Desktop, which is a social software for business that provides employees who are located at separate locations a cohesive means of sharing ideas, planning projects and ultimately adding value to their shared business.
As transparency increases between groups located on different continents and between business units and functional centers, efficiency also will increase. Concerns that would normally have to be fed up and down their respective feeding chains are shared immediately for a fast response from the appropriate personnel.
Avoiding triangulation, wherein a the party in need of assistance goes to a third party instead of the party who can actually assist him or her, reduces staff time devoted to a project while empowering employees to take ownership of their work. As a result, employees take more pride in their work, act more efficiently and are more likely to produce a high quality product.
Social Collaboration Promote Employee Ownership and Morale
Employee ownership of work also makes it easier to identify supply chain problems early on and correct them before they snowball into larger concerns. The increased communication between departments bleeds into increased communication within departments. Greater clarity of duties, concerns, issues and other tasks at all levels reduces the chances that employees will spend their time working on the wrong types of projects, while increasing employee morale.
Allowing employees to mingle at a virtual water cooler means fast tracking discussions of interdepartmental issues, so that resolutions can be found in a timely manner.
A business group located in Buenos Aires, Argentina, can benefit greatly from learning about the solution that a group located in New York City or Hong Kong implemented, rather than working to try to figure out a solution to the problem themselves, which would take more time that they may not have to spend on the problem. Business collaboration software and tools like Central Desktop are leading the way.
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