Yesterday, I pointed out the difference between companies who are stuck in a Twentieth Century marketing mode, versus those companies who “get it”, and who understand marketing in the Twenty First Century.
I’m referring to mature software developers who focus on the big picture, and create opportunities for significant numbers of users to benefit from giveaways. Not 5 or 10 free licenses, as companies who are stuck in the past continue to do.
The developers of the highly regarded anti-malware application Ad-Aware, for example, have joined forces with CNET and are giving away (for one day only), a one year license for one of their flagship products, Ad-Aware Pro.
The only restriction on this giveaway is – you must signup for any one of CNET’s newsletters since the free offer is restricted to CNET members. This really isn’t overly onerous, since CNET’s newsletter are some of the most interesting and informative available. In point of fact, I subscribe to 10+ CNET newsletters.
The following screen captures will give you an idea of the process involved in getting your free license for this noteworthy anti-malware application. The process is similar to buying a product from a merchant site. But, no money changes hands.
Click on any graphic to expand to its original size.
Downloading from both CNET and Ad-Aware directly, was extremely slooow. My normal download speed is 1.7 MB/sec, so the download speed shown in the following screen capture are absolutely unacceptable.
Yes, it may be true that the servers are inordinately busy due to the free offer, but with a little planning, this could have been avoided. I’m not whining here, but good business practices dictate that contingency plans should be in place to deal with the unexpected. Hell, that’s Business 101.
Ad-Aware Gives You the Power To…
- Shop, bank, and make travel arrangements online
Ad-Aware actively shields you from the latest cyber threats, including virus, spyware, password stealers, keyloggers, trojans, dialers, and other potential identity thieves.
- Stay safe on social networking sites
Ad-Aware keeps your passwords and personal information safe to make sure you can socialize freely, without having to worry about dangerous intrusions and prying eyes.
- Download photos, music, and other files with confidence
Download Guard and Ad-Aware’s behavior-based detection finds suspicious files and threats before they integrate into your PC and attack your personal information.
- Control your privacy
Erase tracks left behind while surfing the Web, on browsers such as Internet Explorer, Opera, and Firefox, in one easy click.
- Safeguard your secure documents
Ad-Aware actively shields you and your business from deceptive applications and cyber attacks.
- Enhance computer performance
Conserve resources and reduce downtime by using automated scans to identify and remove malicious applications that eat up memory.
- Get Peace of Mind
Ad-Aware cleans and restores your system after an attack to keep your PC running as new.
To take advantage of this limited time offer go to: the offer page.
Note: This offer is good until December 28, 2010, at 6 a.m. PT.
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