Words, in good advertising, pack a punch. Power words are meant to impact, to provide impetus for action, and not surprisingly, to engage your subconscious.
Spam, at its core is a form of advertising; advertising that works. Symantec Hosted Services security experts have detected patterns in spam word usage, identifying the most commonly used words.
Mathew Nisbet, Malware Data Analyst, Symantec Hosted Services, has written an instructive article in which he outlines, how word use helps spammers achieve their objectives.
Reading this type of article is certainly educational, and can be a major step in expanding that sense of threat awareness that active Internet users’ require.
From the MessageLabs Intelligence Blog:
There is a huge variety in the types of spam that are sent all over the internet, but there are patterns to be found in the chaos.
One way to see patterns is to look at the words most commonly used in spam. If we take a random sample of global spam over a one week period, then there is quite a jumble of topics, but even through all the noise you can see certain words still stand out, as illustrated here (the larger a word, the more often it occurs):
As you can see, the popular words are fairly generic but all seem to be geared towards encouraging an immediate reaction, trying to get some sense of urgency. This is further indicated by the fact that 5 of the top 6 words have an exclamation mark. Spammers like to create a sense of urgency in their messages, as the less time someone spends thinking about it, the less likely they are to realize it is in fact a scam of some type.
Individual botnets have different profiles from general spam though, they tend to have more restricted sets of words used…..
To continue reading this article go here.
Symantec’s MessageLabs Intelligence is a respected source of data and analysis for messaging security issues, trends and statistics. MessageLabs Intelligence provides a range of information on global security threats based on live data feeds from their control towers around the world, scanning billions of messages each week.
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