Crafty business learned long ago that names and the connotations that surround names are important. It just wouldn’t do, for example, to call a piece of computer spyware – “spyware”, or “tracker”, or “privacy invader”. Doing so would be sure to upset the unwitting victim.
So, instead of “tracker”, why not call the item a “cookie”? Good name, good connotations – happy memories of arriving home from school to a plate of cookies and a glass of milk.
Equally as important, from a business perspective, is the need to convince the victim that the questionable item has value, is constructive, and will make their Internet experience a smoother ride. But don’t believe it.
Cookies are there for the benefit of advertisers; not the web site visitor – plain and simple. Keep in mind, that it’s critically important to advertisers to generate advertising that is specific to the web site visitor at the time of the visit – not later, but right then. And cookies are the tool that facilitates this happening.
Luckily, today’s Internet browsers can be set to allow full user control over cookies including accepting, rejecting, or wiping private data which includes wiping cookies. That is, until recently.
It appears that a user’s decision to control cookies in this way is simply not acceptable to advertisers and certain web sites, and so we now have the Flash Cookie (LSO) – Local Shared Objects.
There is a major advantage for an advertiser to employ Flash cookies, not the least of which is; they are virtually unknown to the average user. Equally as important from an advertisers perspective is; they remain active on a system even after the user has cleared cookies and privacy settings. To call this a deceptive practice would be a major understatement. Crooked, immoral, fraudulent, illegal, are just some of the words that come to mind.
If you think this practice is restricted to shady web sites, you’d be wrong. Of the top 100 web sites, 50+ use Flash Cookies. One of the things I’ve learned in my years in technology is; crooks come in every size and shape. So, I was not particularly surprised when I found some of my favorite sites involved in this reprehensible practice.
Quick LSO facts:
Can store up to 100 KB of information compared to a text cookie’s 4 KB.
Internet browsers are not aware of those cookies.
LSO’s usually cannot be removed by browsers.
Using Flash they can access and store highly specific personal and technical information (system, user name, files,…).
Can send the stored information to the appropriate server, without user’s permission.
Flash applications do not need to be visible.
There is no easy way to tell which flash-cookie sites are tracking you.
Shared folders allow cross-browser tracking – LSO’s work in every flash-enabled application
No user-friendly way to manage LSO’s, in fact it’s incredible cumbersome.
Many domains and tracking companies make extensive use of flash-cookies.
Without a doubt, you need to control these highly invasive objects, and if you are a Firefox user there is a solution – BetterPrivacy – a free Firefox add-on.
From the BetterPrivacy page:
“Better Privacy serves to protect against not deletable, long-term cookies, a new generation of ‘Super-Cookie’, which silently conquered the internet.
This new cookie generation offers unlimited user tracking to industry and market research. Concerning privacy Flash- and DOM Storage objects are most critical.
This add-on was made to make users aware of those hidden, never expiring objects and to offer an easy way to get rid of them – since browsers are unable to do that for you”.
Download at: Mozilla
Simple HTTP cookies can be subject to attack by cyber criminals, so it won’t be long before flash cookies will be subject to the same manipulation. Better you should learn how to control them now – not later.
I have tried to write this article in a non-technical way, to make it easy for the average computer user to understand. For a more detailed breakdown on flash cookies, and the danger they represent to personal privacy, checkout The Electronic Privacy Information Center.
Update: September 23, 2009 – Professional Tech and regular guest writer, Dave Brooks, has found a solution for IE users at I am Super.
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