4 Amazing Things Created By 3D Printing

In 1984 3D printing was born, and after some incredible advances in 3D printing technology over the past twenty years, we’re now at a point where we’re beginning to see some impressive results.

I have put together a list of some of the craziest, most impressive and potentially world-changing 3D printed objects that have so far been created by this mind-blowing technology – which is still only in its infancy.

1. Artificial blood vessels

Back in 2011 a research team at the Fraunhofer Institute in Germany successfully overcome problems in tissue engineering when they printed working blood vessels.

There had been a number of research teams that tried to overcome the problems involved in providing artificial tissue with nutrients that need to arrive via capillary vessels, but these results from the German team are the most promising.

If creating working blood vessels wasn’t impressive enough, the technology could soon be used to help those patients on organ donation lists, and allow us to print fully working organs for transplant.

2. A gun

While an entire 3D printed gun hasn’t yet been made, technological advances have meant that certain parts of guns can be. Lower receivers, the parts of a gun that include the workings of the trigger and the magazine, have already been successfully printed and fitted by some 3D printing/gun enthusiasts – and it’s been causing quite a bit of controversy.

Should the technology improve to a point where additional gun parts can be manufactured (and the odds of that happening are pretty strong) then 3D printers could effectively kill a country’s gun control legislation, with individuals effectively able to create their own weapons at home – or at least, part of them.

3. A prosthetic jaw

In 2012 Belgium scientists created a 3D-printed jawbone for an 83-year-old woman after her jaw became badly infected. The standard 20-hour surgery required to reconstruct the jaw was deemed too dangerous considering the patients age, so something else had to be thought up…

While prosthetic jaws have been created before, the operation was the first ever to involve a 3D printed prosthetic. The prosthetic jaw was printed in layers from titanium powder before being covered in a ‘bioceramic’ coating.

4. Other 3D printers…

In 2007 RepRap Project (short for replicating rapid prototyper) – a company whose goal is to develop the world’s first self-replicating 3D printer – released Darwin, a 3D printer capable of printing almost all of its component parts.

RepRap Project hopes one day to be able to supply their 3D printers cheaply to people around the world, and to communities in need of materials normally associated with expensive industrial processes that they have no access to.

Exciting news for global development – these self-replicating 3D printer could well bring about a new industrial revolution in the 21st century.

This is an article by Rob Henry who is one of the directors at Ink Worldwide, which provides products like Epson, HP, Canon and Brother Ink and Toner throughout the UK. Rob has been with Ink Worldwide from the beginning and has played a major role in helping run and grow the company.

Top 5 Tips to Keep Your Website And Network Secure

Every day, innocent websites are compromised by malicious hackers. Google identifies almost 10,000 malware-infected websites each day, and half of those are genuine websites belonging to legitimate companies. These companies haven’t done anything wrong, but they find themselves blacklisted by Google, and that’s only the edge of the brutal iceberg.

Hackers inject vicious malware into these sites to infect visitors. They confuse and lure users to dodgy websites and they break in and steal important and often sensitive customer information.

It’s a real and constant problem, but there are easy and simple steps you can take to guard against these attacks and keep your site, your network, and your customers safe and sound.

1. Use strong passwords, keep them secure and change them frequently

We all know that we should choose complex passwords, but sometimes laziness takes over and we slack off. This is a crucial mistake. Obviously, you want to choose exceptionally strong passwords for your server and website admin area, because a vulnerable password here is a free ticket for hackers to cripple your site and do untold amounts of damage.

It can be inconvenient to remember frequently changing passwords, but in the end, it’s a simple solution that can save a lot of headaches in the future. It’s also imperative that you enforce good password practices for your users.

Compromised user accounts are a special hell of their own. Demanding that minimum password requirements are met for registration will force users to make smart choices. Insist on eight characters, at least an uppercase letter and a number or special character. It’s a bit of a hassle, but it’s worth it.

Make sure that any passwords are stored as encrypted values. Ideally, you’ll use a one way hashing algorithm like SHA. This method means that during authentication, only encrypted values are ever compared. In a worst-case scenario, if someone hacks in and steals passwords, this will limit the damage.

They can’t decrypt them, and they will be reduced to attempting dictionary or brute force attacks, trying every single combination until a match comes up. It’s time consuming and computationally expensive and just not worth the effort for most people.

Your wireless network password should be seriously strong, and the network should be protected by Wi-Fi Protected Access 2 (WPA2) rather than WEP (Wired Equivalent Privacy). WEP encryption is brittle and hackable in minutes these days and should never be relied upon.

It’s also imperative to ensure that your PCs are well protected against viruses at all times to prevent password theft.

2. Be discreet with your error messages

Make sure your error messages aren’t giving away too much information. If your website requires a login, you should pay attention to how your error messages deliver the message that their login attempt has failed. A quick-and-simple, very generic message such as “incorrect login information” is your best bet.

It doesn’t tell the user if half the query is right (especially not which half!) When a hacker is attempting brute force attacks to gain access to usernames and passwords and the error message identifies one field as correct, that’s valuable information for him. He then knows that he’s halfway there and can concentrate all his attention and effort on the remaining field. Don’t make it easy for them!

3. Keep software up to date

Make sure that you’re consistently and quickly applying security updates to all of your software. From your personal PC’s virus protection, to your server operating system, and website software like content management systems, blogging, forums, and blogging platforms.

Hackers are quick to exploit any known holes and bugs, and you want to get there first. Sign up to the mailing lists and RSS feeds of all your software vendors. They’ll be the first to alert you to any security issues and their solutions. Find out and follow it up.

4. Limit Use of your Administrator Account

Keep your computer’s admin account for installing updates and software, or for reconfiguring the host when you have to. Don’t go online while logged into your admin account. Non-privileged user accounts are not just for guests and visitors: you should have one yourself for everyday use. If you browse the web and read your email with an admin account, you leave yourself open for an attacker to gain entry and access to your host.

5. Ask the experts

You don’t have to do it all on your own. There are good tools out there for monitoring your own website, but not everyone has the time or inclination to stay on top of security 24/7.

It’s possible to find monitoring services for very reasonable prices. These companies will check for malicious activity, give you an alert if your website shows up on a blacklist, scan your site for vulnerabilities, and be there for support and repairs if you do fall prey to a hack.

If you’re dealing with databases of sensitive customer information that are attached to your site, it’s probably worth it to get an expert in from the start, sweeping your code for bugs and building in extra lines of defense from the ground up. For small businesses, companies such as SiteLock and Stop the Hacker offer packages for under $100 a year.

This guest post was provided by Amanda Gareis on behalf of Drexel University Online. Drexel expanded into the online learning sector in 1996 and now offers its recognized curricula to a worldwide audience. Drexel Online offers degrees in Information Science, Information Technology, and Computing and Security Technology. The university also provides an Information Technology Career and Salary Guide resource for those looking to enter the industry.

Choosing Backup and Recovery Solutions for the Virtual Environment

One of the least popular action words in computing – perhaps not the runaway leader – but it’s up there – backup. 

One of the most expensive undertakings in computing – perhaps not the most expensive – but it’s up there – the painful crisis following a system failure without a – backup.

There’s no need to remind regular readers of the inevitability of a hard drive crash and of the necessity of running with a proactive backup strategy – they get it (I think     )

But, given the accelerating pace of change in the small business market – most particular in the use of  virtual machines, small business owners may well need a quick refresher in how to implement a strategy which ensure both physical and virtual environments are actively protected.

Here’s a timely guest article from Michael Krutikov, a Product Marketing Manager over at Symantec, in which Michael explains how to get it right.

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In a virtual environment, each host server has the potential to become a single point of failure for business-critical applications. Because of this, businesses need to invest in practically invulnerable backup and recovery solutions that have been specifically designed for the virtual environment – as well as the physical environment.

You could, of course, use one backup and recovery solution for your physical environment and purchase a second for your virtual environment, but that can introduce a whole host of problems that you may not have the time or resources to handle, like the need to manage a second interface, the disruption to your team – who has to learn it – and the cost for a second set of backup hardware and licenses. Instead, most experts recommend streamlining your backup and recovery needs by finding a single solution that protects both environments and will:

• Provide granular- and application-level recovery. To ensure that you can restore what you need, when you need it, make sure that your backup and recovery solution offers all levels of recovery, including full virtual machine, individual virtual disks, virtualized application & database servers, as well as files, folders and even individual emails. That way, you can get your most critical business components back up and running quickly.
• Deduplicate (data deduplication is a specialized data compression technique for eliminating duplicate copies of repeating data), across both physical and virtual environments. When you deduplicate data across both the physical and virtual environments, you’re able to not only save large amounts of disk space as compared to compression or single-instance storage, but you can reduce backup storage costs and backup window times, as well.
• Include storage efficient backup. This improved form of data backup will exclude deleted blocks from a backup to increase your storage efficiency.
• Automatically convert physical backups to virtual machines. By choosing a backup and recovery solution with this feature, you’re able restore physical servers to virtual machines, and it eliminates the need to have an already-configured, physical server ready to go in case of a failure.
• Offers physical server and multi-hypervisor support. Because many organizations are running multiple hypervisors, finding a solution that supports them all will simplify your backup complexity, and management – and help reduce your licensing costs.

To ensure that your backup and recovery solution keeps even new virtual machines protected, be sure to look for one that will automatically detect new machines as they come online. That way, your team won’t have to spend time and energy searching for new machines – or editing backup up policies when new applications move to different hosts.

Michael Krutikov is a Product Marketing Manager, supporting Backup Exec since joining Symantec in 2007. With a 14 year career in IT, he now works on marketing partnerships and programs built from thousands of meetings with partners and customers in a constant learning mission to deliver Symantec solutions that can better address their needs.

Ransomware! – How A Layered Security Approach Can Defeat It

My Australian mate, Mal Cowan, steps into the breech when his good friend gets infected with one of the most difficult to remove pieces of malware currently ripping up the Internet – ransomware. Follow Mal, in this guest writer article, as he spins up his skill set and puts the hammer to a ransomware payload cybercrime.

Recently, I received a frantic call from a good friend.  He informed me that when he booted his computer, there was a message supposedly from Australian Law Enforcement, stating that his PC had been involved in illegal activity and, distributing pornographic material.

Freak-out time – The malware had taken a photo of him via his webcam and placed it in the top  middle of the Law Enforcement notice.

Note: This scam is not restricted to Australia. The graphic below provides ample evidence that this type of ransomware is a global issue.

Graphic courtesy of F-Secure.

Immediately, I knew what this program was – Ransomware.  Tech and blog sites have been full of news of this scourge in the past few months.

At first look, there was a full screen message – complete with an official looking logo from the Australian Federal Police.  The computer’s IP address had been logged, and there was indeed a photo of my friend, along with the messages outlined above.

The clincher? The message stated that he had to pay a fine to unlock his computer.

First, I tried to start Task Manager to stop the malware process.  That did not work – it simply would not load.  The computer was well and truly locked.

Next, I tried to restart the computer in Safe Mode.  No luck.  The message appeared again.  Still frozen.

Then, I inserted Kaspersky Rescue Disk (a fantastic Linux based recovery disk made for just this type of situation), and restarted the computer.

Selecting boot options before Windows started, I loaded Kaspersky and updated the malware database via the Internet.  The wonderful thing about Kaspersky is, it scans the infected machine without Windows running, so anything nasty cannot hide.

After a three hour scan, Kaspersky came up with 50 Trojan detections (one of the biggest I have ever seen).  It was able to eliminate all but one of them.

I crossed my fingers and restarted Windows.  Instead of the message, there was just a big white screen – still locked.  Kaspersky had obviously made a dent, but I needed something more.

Before leaving for my friends house, I had loaded up a USB stick with Hitman Pro Kickstart.  Hitman Pro is a wonderful true cloud antivirus scanner using multiple AV engines, with an excellent detection rate.

Recently, it also added a feature in which one can create a bootable USB stick that can bypasses the infected boot process.  The catch is – this must be done on an uninfected machine (which is why I used my personal computer to create it).

I inserted the USB stick into the slot, restarted the machine, and went to boot options (the F12 key on the infected machine) and selected “Boot from USB”.

Hitman Pro Kickstart came through.  It booted straight into the Windows environment without a hitch, and then proceeded to run a scan (an Internet connection is required).  I was a bit dismayed when the scan came back clean, as I knew Kaspersky had not been able to eliminate one threat.

But now, I was past the ransomware Trojan and able to start other antimalware applications.  Malwarebytes was next.  I updated it and proceeded to run a full scan.  Bingo.  It nailed a few more Trojans that had got past Kaspersky and Hitman Pro, and after deleting these nasties and rebooting the computer normally again, a further scan with Hitman Pro, Malwarebytes and AVG, the computer came up clean.

The point of my story really is quite simple.  NOBODY can rely on one antivirus/antimalware application to catch all malware.  The ransomware obviously got past the onboard, realtime antivirus (which was not AVG, I installed that afterwards).  Kaspersky detected most of the infections, Hitman Pro helped me boot into the Windows environment, and Malwarebytes cleaned up the rest.  AVG came up with a clean scan after I uninstalled the old antivirus.

How did my friend get infected?  Who knows.  There are so many exploits that this Trojan could have used that I don’t have a clue.  The computer is a family machine, used mostly by children for online games and such.

Just visiting a family friendly site can get your computer infected these days. It could have been worse.  It might have been an infection that actually encrypted the contents of the whole computer.  That’s a nightmare I am glad I didn’t have to deal with.

Thanks Mal.  

How Solid Ink Technology Can Revolutionize Workplace Sustainability

Think you know ink? In this guest author article, you’ll get an introduction to an old “new” technology – Solid Ink.

Although Solid Ink technology is far from a brand-new concept – having been around since the early 1990s – it remains unique in its innovative printing method as one of the most economical and environmentally friendly techniques in the printer industry.

It is not only an increasingly viable and affordable option for businesses looking to improve the color output and professionalism of their business documents; it has the ability to significantly improve a company’s bottom line.

Developed by Xerox and brought to market in 1991, Solid Ink is now said to generate up to 90 per cent less printing waste than comparable color laser printers; resulting in a very attractive low total cost of ownership.

As a cartridge-free technology, there are no cartridges to dispose of from the workplace and subsequently, less packaging to feed to the landfills. But how does it work and how does it provide such a vibrant print output in comparison to a conventional laser or LED printer?

Solid Ink images are printed onto a rotating drum that is offset onto paper with just a single pass of the print engine. This imaging process ensures an almost-100 per cent ink-to-page transfer for normal printing.

Unlike toners that can spill and leak, causing wastage, not to mention smudge resulting in poorer quality print output, Solid Ink sticks are incredibly safe and clean, generating a miniscule amount of landfill waste in comparison with a typical color laser.

Businesses looking to minimize waste of valuable resources on printer maintenance should look to adopt a Solid Ink printer immediately. These only consist of three main assemblies – the print head, the print drum and the controller. With fewer parts to maintain and repair and its ability to last for up to 10,000 prints on average, these printers also use considerably less energy over the light cycle and reduce the energy consumption of color printers from over 75 per cent by an additional 42 per cent.

There is a myth that Solid Ink devices can take a long time to warm up, holding back print jobs that result in delays and workplace inefficiency. It is not however regarded an issue in the typical office environment, particularly where Solid Ink printers are left ‘idle’ in low-power modes rather than switched off entirely.

Many of Xerox’s uniquely-developed Solid Ink printers boast a patented Intelligent Ready power management function that learns and adapts to the unique print usage patterns of your particular workplace.

With a low entry price and greatly reduced cost per page Solid Ink printing technology is now the most environmentally friendly way of putting image to paper and can greatly reduce a business’s carbon footprint in line with government targets.

About the author

“How Solid Ink Technology Can Revolutionize Workplace Sustainability” is written by authorized Xerox supplier First Choice Business Systems, one of the UK’s leading providers of Solid Ink multifunctional printers and print production environments. It aims to maximize efficiency, cost control and organizational fit for customers across a breadth of industries.

Google Nexus 4 – The Best Android Device Ever?

Google’s Nexus 4 might just be the best Android device around. Guest writer Allison Foster walks you through a comprehensive overview – see what you think.

In keeping with the aesthetics and innovative features of its bigger brothers, the Google Nexus 4 is a smartphone to contend with. This device has the technological benefits of the tablet line condensed into a small pocket version with access to telecommunications.

Providing overwhelming graphic capabilities as well as processing power, the Nexus 4 is loaded with the hardware it needs in order to accomplish virtually any task. It is a phone that can engage a person on a variety of levels whether it is for entertainment, professional, or personal use.

1. Display – Using a 4.7-inch display, the Google Nexus 4 runs at a resolution of 1280×768 with 320 pixels per inch. This provides an amazing clarity for video and graphics, making it ideal for streaming movies or playing games. Operating at such resolutions also makes web browsing ideal as one would be able to see the website as it would be on a desktop computer system or view the condensed site if it had been optimized for smartphones. Protected by Corning Gorilla Glass 2, one could feel comfortable with carrying the Nexus 4 in his or her pocket without worry of keys or other materials scratching the glass.

2. Connections – The Google Nexus 4 is compatible with a number of carriers as it uses GSM, EDGE, and GPRS on 850, 900, 1800, and 1900MHz bands. This unlocked smartphone is capable of using 3G networks, support for more than 200 service carriers, and can connect to virtually any wireless access point supporting 802.11 a/b/g/n. As an added bonus, Bluetooth and Android Beam technologies increase connectivity across millions of devices.

Keeping true to using innovative technologies, the Google Nexus 4 is capable of wireless charging. This form of replenishment is also called inductive charging and uses electromagnetic fields in order to transfer energy from a charging base to the receiving unit. This technology has been utilized in the past in key-cards and readers.

3. CPU and Memory – Powered by Qualcomm’s Snapdragon S4 CPU, the Google Nexus 4 operates at 1.5Ghz with a quad-core chipset. Backed by 2GB of memory, this smartphone has power to burn for running multiple apps simultaneously. Even Google admits to the Nexus 4 as being, “our snappiest smartphone yet.”

4. Features – Loaded with the standard apps that accompany any Android device, the Nexus 4 also supports:

i. An 8MP rear and 1.3MP front facing camera – This provides amazingly clear and detailed images

ii. A built-in microphone – When combined with one of the built-in cameras, this phone can utilize video conferencing through Google+ with exceptional quality

iii. The ability to voice search – Searching the Internet is easier if you don’t have to type in the letters. Just tell the Nexus 4 what it is you need to search

iv. Gesture Typing – No longer will you have to press each letter individually in order to create sentences. With Gesture Typing, you simply run your fingers across the letters of the on-screen keyboard in a fluid motion

Google Wallet – Contain the information of your credit and debit cards within Google Wallet in order to use your phone for wireless payment at one of more than 200,000 locations around the United States

The Google Nexus 4 is a premier phone that is built for longevity and multitasking. With access to apps such as Google Play, Netflix, and more this phone can provide a wealth of entertainment and communication wrapped in the sleek and elegant design of its chassis. This impressive addition to the Nexus family is more than a simple smartphone; it’s a tool of unlimited possibilities.

Author Byline:

Blogging was a natural progression for Allison once she graduated from college, as it allowed her to combine her two passions: writing and children. She has enjoyed furthering her writing career with www.nannyclassifieds.com. She can be reached through e-mail – allisonDOTnannyclassifiedsATgmail – the rest you know.

The Best Sites for Internet Radio

Radio – it’s not what it used to be. Guest writer, Jason Miner takes us on a tour of  Radio land and, I must admit – I was surprised by the volume of available choices. You might be as well.

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As technologies for Internet bandwidth have allowed for improved streaming, many office personnel and home users are finding their favorite music in the form of Internet radio stations. While streaming music has been around for quite some time, the increased bandwidth supplied by the Internet has provided the means to stream higher quality music as opposed to the lower-quality WAV formats of yesterday.

Finding the best Internet radio site is completely up to the user. Although one person may find Pandora to be the ultimate site, others may have an affinity for Yahoo Music. Regardless of your preferred musical genre, there are sites-a-plenty for your entertainment needs.

1. Pandora – One of the most popular Internet radio stations online, Pandora is full of a great deal of music for all fans. Listening to streaming music is as easy as entering what you want to hear from the main page. Complete with artist and title, Pandora offers links to sites like iTunes and Amazon in order to buy your favorite music.

2. Shoutcast – Developed with Winamp in mind, Shoutcast can deliver a wide range of music for the popular MP3 player or straight from your web-browser. Radio stations can be viewed according to the most popular based on how many listeners are using it at that moment in time. Shoutcast also works for the Android version of Winamp.

3. Jango – Nearly as easy to use as Pandora, Jango is loaded with various genres of music. This site is free to sign up with and can base your login off of your Facebook profile. Music is available to purchase from the links to iTunes and Amazon.

4. Slacker – Although Slacker.com is more commercialized with image and banner advertisements than some of the others, the website does have a large selection of music for instant streaming. By signing up with Slacker.com for a low monthly fee, you are able to listen to exact tracks from a variety of soundtracks. However, the site is completely usable with a wide range of music for free.

5. Yahoo Music – Find radio stations all over the country in Yahoo Music. Many radio stations will have online broadcasts of the local content. Although not every radio station in the United States is present in Yahoo Music, a large variety of local stations are. Listen to radio stations from your home town, if it’s available on Yahoo.

6. Radio Tower – Like Yahoo Music, Radio Tower has a very large listing of various live online radio stations to choose from. While the site itself is extremely busy with banners and advertisements, you can find radio stations from all over the world and listen to music in your native tongue.

7. Local Stations – A great deal of local radio stations have online counterparts now-days. Whether the radio station advertises this or not, a search in your favorite engine can yield results relating to music from your local stations. You’d be surprised by how many local radio stations broadcast the content live on the website.

Internet radio can supply you with virtual on-demand music of your favorite bands, genres, or time periods. Some may discourage online entertainment of this nature for it takes away from the local radio stations in one’s area. However, many of these local radio stations have online broadcasting methods to ensure that their computer-based fans can still be within reach.

The Internet is shaping the way the future is looked at by the entertainment industries. We should embrace innovation and look forward to what can be developed next.

Author Bio:

Jason Miner, an expert freelance writer loves writing articles on different categories. He is approaching different bloggers to recognize each other’s efforts through “www.blogcarnival.com”. He can be contacted through e-mail at jasonminer8atgmaildotcom.

Social Media As A Business Tool – First, Engage You Buyers

This guest post is contributed by Grady Winston. Grady is an avid writer and Internet entrepreneur from Indianapolis. He has worked in the fields of technology, business, marketing, and advertising – implementing multiple creative projects and solutions for a range of clients.

Is there a better way of getting your brand, product or service out to people? In our ever-expanding world of digital advancement, the ability to find and share content has grown by leaps and bounds. Businesses in the know understand social media isn’t just for teens and college kids anymore.

While businesses are capitalizing on the impact a strong social networking presence can have, there’s still a hard line when it comes to actual interaction.

Many businesses still work on the premise of “if we build it, they will come.” Though this approach may have worked in the past, people aren’t just interested in what you’ve built, but what’s inside. The point of social media isn’t just to keep talking about your company and its services; consumers want to know what makes you tick.

If you’ve made a video that promotes your company, employees or services you provide, consider including a behind-the scenes look at making the video, including a gag reel or bloopers. Marketing data and spreadsheets mean little to the average consumer. Show your customers the heart, soul and human side of the company they choose to support.

“Going viral” is a popular turn of a phrase related to the sharing of pictures and videos across social networks. Thanks in part to sharing, “Gangnam Style” made Korean rapper Psy a sensation in the United States.

Memes are another one of those viral cases, in which something is elevated through the use of pictures or words. Former presidential nominee Mitt Romney had at least two of his awkwardly worded statements turned into viral memes as the 2012 presidential race heated up.

Why did these videos go viral in the first place? The case could be made that Romney was famous, being a former governor and presidential candidate, but Psy was an unknown singer and rapper.

While something to strive for, going viral isn’t just about putting up content for people to find. Anyone can upload a video; the difficulty is in knowing what that content should be and how to attract viewers who ultimately share it. It goes without saying that social media is one of the biggest pushers of content, from Facebook to Twitter to rising star LinkedIn and newcomers like Google+ and Pinterest.

Understanding these platforms is first and foremost the most important thing when trying to get people to your business. Facebook is not Twitter and, despite their perceived boxing match, Google+ is not Facebook. Being on just one social media site isn’t enough; a business needs to be on all platforms that will work towards its business and customers.

Another crucial step is learning about your customers. Many businesses try to market to everyone without regard to their actual consumer base. Why market material of scantily clad women on top of cars when a customer base is mostly women? Or senior citizens? To this end, not only is it important to know your consumer but, know what they will like and most likely share. As the saying goes, “content is king” and, not having interesting and engaging content is a deal breaker for many.

Memes are popular because they make current events humorous. Animal videos, from cute kittens snuggled together to pandas getting wellness checkups, make people happy and more productive. Clearly not all marketing will benefit from the use of a meme or a video of a hedgehog toddling across a countertop, but interesting content spurs people to share with their friends, family and coworkers.

However you market to your customer base, be sure to engage your buyers. Social shares can drive sales and bring great success to a company that invests time in learning its customers’ interests and the kind of media that will make them go “Aww!”

Holiday Season Shows the Importance of Mobile Interaction

This guest post is contributed by Grady Winston. Grady is an avid writer and Internet entrepreneur from Indianapolis. He has worked in the fields of technology, business, marketing, and advertising – implementing multiple creative projects and solutions for a range of clients.

In 2012, shoppers spent $1.46 billion online on the Monday following Thanksgiving (also known as “Cyber Monday”). And more than 18 percent of shoppers used a mobile device to access retail sites that day. As mobile devices become more available – and as retailers designer their websites to be more mobile-friendly – the trend in online shopping is expected to continue.

Of particular interest to retailers is the fact that people who use mobile devices to shop online exhibit a slightly higher rate of conversion when compared to their desktop computer-using counterparts. That’s why it pays to develop a strategy for capturing this audience.

Buying habits

Shopping data pulled from Black Friday and Cyber Monday show that the average mobile shopper is approximately 7 percent more likely to make a purchase in the evening than during the day. While they may not be outside of their home in the evening, the convenience of their tablets and cell phones makes for easy shopping from their favorite leisure spot in their home. To take advantage of this trend, be sure to coordinate your efforts to take place after dinner time to achieve better conversion rates.

Best practices

To achieve sales conversions, you should engage the potential customer in a variety of ways. Some good approaches include:

• Optimizing your mobile site – To convert visits to sales, you need to use simple features on your website. Especially when dealing with mobile devices, which have less precise input and smaller screens, an optimized site is easier for shoppers to use. Make sure to include basic features customers may be looking for, such as “subscribe” and “contact” fields.

• Implementing social media campaigns – While a long-term campaign is needed to build a significant following, you can ramp-up customer excitement about sales or new inventory by carefully timing tweets and social media posts. Tying in your message to your other channels (including blogs, emails and print publications) will help to unify your message for any special sales or deals available. Consider including deals or discounts for followers of your accounts to foster brand loyalty.

• Using SMS messages to get immediate results – A text message is frequently read within four minutes, which can lead to quick conversions on limited-time offers. Brands such as Redbox and Papa John’s effectively use SMS to deliver coupon codes to subscribers, encouraging them to take advantage of deals and generate business on specific days.

• Building a subscriber list – When it comes to digital marketing, email is a very effective solution. A subscriber list can bring customers back repeatedly, especially if you deliver limited-quantity offers to subscribers on occasion. Making your brand advocates feel appreciated will lead to higher conversions – and people who appreciate your brand are more likely to spread the word about positive interactions with your business.

Mobile shopping could eventually become the main way people buy goods and services. Plan accordingly, always being mindful of how mobile-friendly your website is. And don’t be afraid to ask for input and ideas from your customers – they’ll happily share their opinions about what might make your website easier to use.

How to Protect Your Privacy on Social Media

Guest writer Sarah Clare tackles the thorny issue of Internet privacy and offers spot-on advice  to help you keep your online information private.

This week, social media was abuzz over reports that Instagram’s new terms of service allowed the photo-sharing site to hock its users personal photos for advertisements and other promotions. The story prompted outcry about the privacy that members can expect (or not expect) on social media sites like Instagram and Facebook, which purchased Instagram and which has a spotty history when it comes to its users’ privacy.

Understanding your rights and how you can protect your privacy on social media is important. The things you do online leave a virtual footprint that can be traced back to you for years to come. If you really want to protect your privacy on social media, here are a few things you can do:

Use a Dummy E-mail

One of the easiest ways that other users can find you on social media is by searching for your e-mail. You can make it harder, if not impossible, for people to find you by using a dummy e-mail. That way, only your close friends or family who you give the e-mail to can find your profile. Be sure to use an e-mail that does not include your name and that you only use for this purpose.

Use a Fake Name

Of course, even if you’re using a dummy e-mail, if you’re using your real name, anyone can find you. Make it harder for others to connect your profile to you by using a fake name. An easy way to do it is to simply drop your last name, using your first and middle name instead. Or you can use a nickname instead of your first name. Or you can make up a new name entirely.

Again, be sure you keep this name private and only give it to close friends and family who you want to know about your profile. Don’t use the name for any other purposes.

Set Privacy Options

Every social network has options for allowing you to control what you share with your network and with the public. You can control your privacy settings for your whole profile and for individual posts. Take the time to investigate your options and to set what you can to private. In many cases, you can lock down all your information so that it is visible only to your contacts (or even only to yourself).

Keep Business and Personal Separate

Most of us want to maintain some privacy online to protect our professional identities. You can help do this by using one profile for your private connections and another profile for your business connections. Of course, you would use your real name for your business profile and would share little to no personal information on it. You can then share personal information on your personal profile kept private through the previous steps.

Control What You Share

Of course, the easiest way to keep your information private online is not to share it. No matter what you do to protect your information, there will be some way for businesses or other people to see it. Keep your information private by keeping it offline, especially personal photos, information about your children, or thoughts about your political or religious beliefs.

Online privacy is a serious issue, and one which requires a greater level of personal responsibility as the options for connecting online continue to expand. These tips can help you to keep your personal information private while you connect with friends and business contacts online.

Sarah Clare is a writer and oversees the site projectmanagementsoftware.com, where she has recently been researching bug tracking software. In her spare time, Sarah enjoys cooking and scrapbooking.