Guest author Ken Myers, takes us on a tour of YouTube’s live streaming service.
Since its creation, YouTube has generated a great deal of interest worldwide from the online community. It has been a place to promote music, acting styles, news broadcasts and more. Throughout 2013, the media powerhouse worked on implementing the ability to live stream events from a user’s account. But what does this mean for you and the YouTube community?
Further Promotional Tactics - There are many YouTube celebrities that relish in having more than half of a million subscribers watching their material. Although editing techniques are what add life and visual appeal at times, live streaming special events could drive the traffic to a channel exponentially. After all, live feeds have always been an attraction for various mediums, including traditional television.In the past, several events have been streamed live across the social media hub and were successful at engaging various viewers. Could this tactic help you promote your own business through the website?
Bloopers Galore - Some actors have a difficult time maintaining their focus on camera. It’s not often that a show can be performed live and not have a great deal of mistakes. Watching these events live could provide you with greater entertainment, though, especially if your favorite celebrities are struggling to keep it together. On the other hand, this is also how a family movie can turn into an R-rated episode. If you plan on capitalizing on the live feed, you need to bring your A-game.
Questionable Materials - Thanks to efforts by Google, you’re less likely to be able to produce material that is morally questionable without feeling some kind of repercussion. Although some people may try to take advantage of the live stream, it’s unlikely they’ll succeed at promoting this content. In order to provide a video for a live event, you need to have more than 1000 subscribers. This rule was implemented to ensure that you are serious about developing quality material for your viewers, making you less likely to take advantage of a live broadcast. If you can prove that you belong to a non-profit organization, you could begin streaming immediately.
Compared to Other Streaming Services - Many live streaming services on the Internet have been developed to allow virtually anyone with a webcam to promote themselves. Unlike YouTube, these services often don’t have any requirements past the basic illegal and adult contracts you must agree to before using the service. Without having a single follower or subscriber, anyone is able to get on these systems and talk about anything. If you’ve ever been to one of these websites, you understand how the quality of the material is lacking. YouTube live streams, on the other hand, require you to have a sense of professionalism and to provide quality material.
Engaging Your Subscribers - In order to grow a subscriber base, your material has to engaging. However, you have to begin producing videos to find out if people will find your content worthy of watching. To keep and increase your subscribers, you can further interact with them by developing a live stream and responding to questions on your Twitter account. This can increase both your viewership and your Twitter activity in a profound way. Of course, it helps to have a level of popularity before committing to a live broadcast of your show.
Future Content - Although some YouTube celebrities may see the value in live streaming their broadcasts, many may still opt out of using those services. For instance, if you produce material that is effects driven, it’s far more difficult to provide the same level of entertainment value. Talk shows and gaming channels are more likely to take advantage of providing a live feed because of the nature of their content. Many popular YouTube shows are unedited as it is, so little would change in the way of creating a live stream or a regular upload for these people.
For many, live streaming content may be nothing more than a pipe-dream. It takes a serious minded individual to develop content that is entertaining enough to draw in the necessary number of subscribers needed. For the rest of us, though, it may be an entertaining way to see our favorite YouTube celebrities sans the editing.
Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.