Blogging – How Powerful Is It?

Guest writer Ken Myers, offers some surprising data on blogging.

imageBlogging has become a very influential part of online activity. What was once a simple way of developing an online method for a log of events, has turned into a way of communicating information regarding any aspect of life you may think of.

Since the first bloggers began writing information in the early 2000s, popularity of the activity has inspired millions of people around the globe. How influential has blogging become?

1. Replication – In every one-half of a second, a new blog is put up on the Internet. While this can account for a great deal of how often people blog, you should also consider that a large portion of these blogs usually become inactive or produce very little in terms of information and activity.

2. Early Bird – More blogs are read in the early morning  – twice as many as are read at night. For those who wish to catch an early start to the day, posting information before six in the morning has a greater chance of attracting attention and being read. Most content is read by 10 AM and slowly declines as the day progresses.

3. Since the 1990s… – In 1994, Justin Hall published the first “blog” while he was a college student. As early as 1999, there were only 23 blogs spotted throughout the Internet. In the following five years, that number rose to approximately three million.

4. Freedom of Speech – Currently, the majority of bloggers reside in the United States. Nearly 31 million blogs have been created making up nearly 20-percent of all blogging worldwide. Freedom of speech could be partially accredited to the mass amount of information Americans are able to share.

5. Business Traffic – A business that has a regular blogging schedule can amplify leads and traffic to its website. Simply producing a single post per day can increase traffic by five times more than a blog that has less than four posts during the month.

6. Sales – Companies with more than 51 blog articles can experience a 77-percent increase in monthly leads. If a business could produce a single post per day, sales income could increase greatly after three months. It’s all about patience and quality content.

7. Educated – As of 2009, 75-percent of bloggers have college degrees. Approximately 40-percent have graduate degrees. Does this mean that college students are more inclined to share information, or are they looking for a method to pay student loans?

8. Sharing – Nearly three-quarters of bloggers do so in order to share their expertise and knowledge. However, only 61-percent of bloggers do so in order to supplement an income. As blogging has been deemed as potentially lucrative, it is one of the few ways that one can get paid to share his or her knowledge without subscribing to a full-time job, or keeping corporate hours.

Although there is still room on the Internet for traditional websites and eCommerce, blogging has overpowered previous methods of sharing information online. They can be tied into social networking hubs such as Facebook and Twitter, or use to generate income through the use of paid advertising and affiliate marketing.

How often is the information you’re looking for posted on someone’s blog?

Author Bio:

Ken Myers is the founder of Longhornleads.com and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.

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2 Comments

Filed under Blogging Tips, Business Development, Guest Writers, Opinion

2 responses to “Blogging – How Powerful Is It?

  1. I’d say that blogging is extremely powerful for the person writing it too. It’s the same as those who write journals. If you have something interesting to say, the chances are that someone will want to read more. Whether or not the person is doing it for the income, they still have to write good content in order to gain a loyal following. And that’s probably easier to do if you’re more educated, travel more or share any experiences you have.